From the Unit 1 contradiction to a $240,073 budget and a two-wave survey, the MT359 Unit 10 integrated campaign plan fits every earlier piece under one proposition. Searches like "mt 359 unit 10 assignment example", "mt359 unit 10 sample" and "mt359 unit 10 example" land here.
What a finished MT359 Unit 10 integrated campaign plan looks like
About fourteen pages in plan form. Page one summarizes the proposition, Still pinched by hand, the audience, the budget of $240,073 and three headline targets. Situation and position follow in two pages, the ladder and onliness sentence carried from Unit 2. An integration matrix sets the five tools against their jobs: advertising builds recognition, publicity lends credibility through the pinchers' story, the Lent promotion pulls timing, direct email and postcards reach parish fish-fry organizers and loyal buyers, and personal selling wins freezer space at independent grocers. A calendar runs from November 2026 through April 2027. Trade terms replace 17 free-bag weeks with four temporary price reductions of $1.00. Measures, a risk register and an appendix of earlier units close the document.
How a MT359 Unit 10 example is structured
The plan is ordered as an argument, so each section depends on the one before. Position leads, since each later choice is measured against it; the matrix follows because it shows that no tool duplicates another. Each tool's section is short and ends with the line it contributes to the proposition, which lets a reader run the one-voice test by scanning section endings alone. Trade terms get their own section, since the Unit 1 contradiction lived in the circular, not the ads, and the plan argues that renegotiating deal frequency is itself a communication decision. Budget and calendar are copied from Unit 8 without change, so the totals reconcile. Evaluation follows the Unit 9 grid. A risk register names three threats, the chain refusing fewer deal weeks, a pincher labor shortage and a competitor's hand-crafted line, with a response for each.
The summary page
Proposition, audience, budget and three targets fit on one page: recognition to [45] percent, association to [25] percent and preference at a premium to [26] percent, all measured in April 2027.
One matrix, five jobs
Advertising, publicity, promotion, direct and personal selling each sit in one row with one job and one measure. An empty cell or a doubled job would show immediately, which is why the matrix precedes the tool sections.
Fixing the circular
The old deal pattern is renegotiated with the chain: four $1.00 price reductions a year instead of 17 free-bag weeks, none during Lent or Advent. The plan counts this as the campaign's most important message, though no ad carries it.
Calendar and budget, copied exactly
Advent flight November 29 to December 24, 2026; Lent flight February 10 to March 27, 2027; survey waves in early November and early April. Every figure matches the Unit 8 tables to the dollar.
Three risks with responses
If the chain resists, the brand offers a display allowance in exchange. If pinchers are short, a second shift of retired volunteers is recruited through parishes. If a rival launches a hand-crafted line, the proof shifts to named pinchers.
Where marks go in MT359 Unit 10
Integration is itself the grading criterion in most MT359 capstones, so a plan that stacks earlier assignments in sequence without showing how they fit earns less than one that connects them explicitly. A single proposition visible in every tool section is what most graders check first, along with a distinct job for each tool rather than the same message repeated in a different format. Budgets or calendars at odds with the earlier media plan are noticed quickly. Credit follows plans that resolve problems identified earlier in the term, here the deal frequency, since that shows the campaign learned from its own analysis. Evaluation attached with targets and dates is frequently expected, and a risk section with specific responses adds weight. Executive summaries that fail to state the proposition, budget and targets on the first page commonly lose format marks.
Get a MT359 Unit 10 example written to your instructions
Collect every piece your MT359 campaign produced this term, drafts and graded work alike, plus the Unit 10 assignment and its rubric. The first custom plan, returned free within 24-48h, fits them under one proposition, reconciles budget and calendar to the dollar, and flags any earlier piece that argues a second idea.
MT359 Unit 10 questions, answered
Can the final plan change decisions made in earlier units?
Usually, yes, provided the change is explained. If later work showed a flaw, such as a radio execution that cannot show the package, the capstone is the place to fix it, with a sentence saying why. Silent changes read as inconsistency. Check whether your section expects earlier submissions to be revised or reproduced as graded, since practice varies.
What is an integration matrix?
A table setting each communication tool against its job, audience, timing and measure. It shows at a glance whether any tool is doing the same work as another, and whether any job is left without a tool. Many capstones place it right after the positioning section, so the rest of the plan can be read as an explanation of its rows.
What belongs on the plan's first page?
Everything a reader needs to judge the campaign without turning the page: the proposition, the audience, the total budget, the main targets and the timing. Keep that summary to a single page, write it last once the figures are final, and check that every number in it matches the body of the plan exactly.