| Course | MT355 Marketing Research and Analytics |
|---|---|
| Unit | Unit 10 |
| Paper type | Marketing research report |
| Length | About 1,130 words, 7 pages double-spaced |
| Format | APA 7 student paper |
| School | Purdue University Global |
| Program | BS in Business Administration |
| Updated | October 2026 |
Free sample paper for MT355 Unit 10
Launch at North, Trial at Riverside, Cover the Window: An MT355 Unit 10 Research Report for a Swim School Owner
[Student Name]
Purdue University Global
MT355: Marketing Research and Analytics
Unit 10 Research Report
[Instructor Name]
[Date]
The swim school, findings and figures are composite; the methods and sources cited are real.
Page One: Decision, Findings and Recommendations
The decision is whether to add adult learn-to-swim classes at the North and Riverside pools in the spring session.
Three findings matter most. Interest falls sharply at $188 but holds at $168. North shows stronger demand than Riverside, with projected enrollment well above the bar of 16. Tuesday and Thursday evenings suit most adults, and the lobby viewing window deters some.
Three recommendations follow. Launch four adult classes at North at $168 in spring. Run a trial of two classes at Riverside at $168, with an 8 p.m. start, and review after the session. Cover the viewing window during adult classes and say so in the class description.
The main uncertainty is how many adults who say they are likely to enroll will actually do so.
Method in Brief
A research brief set the decision, the threshold of 16 enrollments per pool and the research question. A review of existing sources found that Riverside's evening lanes are booked less than half the time. A nineteen-item questionnaire with a behavioral screener and three randomly assigned prices was piloted with nine cognitive interviews and forty soft-launch responses, then revised. Every household on the school's list of 2,940 was invited, and 731 responded, of whom 163 could not swim a length. An opt-in panel added 250 eligible adults from the surrounding ZIP codes. Eleven interviews explored barriers in depth.
Finding One: Enrollment Falls Most at $188
At $148, 43.6 percent of eligible adults said they were likely to enroll; at $168, 33.3 percent; at $188, 18.5 percent. The differences are statistically significant. The drop from $168 to $188 is the largest. A chart shows the three bars with their margins.
The figure to repeat: raising the price from $168 to $188 cuts likely enrollment nearly in half.
Finding Two: North Shows Stronger Demand Than Riverside
Near North, 37.1 percent of eligible adults were likely to enroll; near Riverside, 24.2 percent. The difference is suggestive rather than conclusive statistically. Combined with the size of each pool's list, the projection gives about 38 enrollments at North and about 18 at Riverside, against a bar of 16.
The figure to repeat: North's projected 38 enrollments against a bar of 16.
Finding Three: Tuesday and Thursday Suit Most Adults
More than half of eligible adults picked Tuesday, and about half picked Thursday. Several interviewed parents said they could come only once their children were asleep, so an 8 p.m. class is worth offering.
The figure to repeat: more than half could attend on Tuesday.
Finding Four: The Lobby Window Deters Some
In seven of eleven interviews, adults mentioned the window through which parents watch lessons. Several said they would not learn where people they knew could see them. This finding comes from interviews, not the survey, so its prevalence is unknown. The interviews were coded using the thematic method of Braun and Clarke (2006), and this pattern recurred often enough to justify a low-cost change.
The figure to repeat: seven of eleven interviewees raised the window without being asked.
The cheapest recommendation in the report, covering a window, came from the smallest piece of research in it.
Limits, Written as Assumptions to Avoid
Do not assume that everyone who said likely will enroll. Morwitz et al. (2007) found that stated intentions often overstate actual purchases, and the projection assumes 27 percent conversion; at 15 percent, Riverside falls below the bar.
Do not assume the list represents all local adults. It includes only families connected to the school. The panel suggests similar interest beyond the list, but panel results carry no margin.
Do not assume the North-Riverside difference is certain. It is suggestive, not statistically conclusive.
Do not assume the viewing window affects most adults. Eleven interviews cannot show how common the concern is.
Do not assume non-English speakers or adults without internet are represented. The survey reached neither group.
Recommendations With Owner, Cost and Date
Launch four classes at North at $168. Owner: program director. Cost: instructor pay and forgone lane rental, about $2,240 for the session, against projected revenue of about $6,400. Date: announced in the spring schedule, published February 3.
Run a two-class trial at Riverside at $168, one class starting at 8 p.m. Owner: Riverside site manager. Cost: about $1,120 for the session, lower in practice because Riverside's evening lanes are often unbooked. Date: spring session, review in May.
Cover the viewing window during adult classes with a removable blind. Owner: facilities manager. Cost: about $400 per pool. Date: installed by the first spring class.
Track actual enrollment against the projection at both pools. Owner: program director. Cost: none. Date: report after the first two weeks of spring, to test the conversion assumption for future decisions.
What the Research Could Not Tell the Owner
Three questions remain open. The research cannot say how many adults outside the school's family list would enroll, though the panel suggests there are many. It cannot say whether covering the window would change enrollment, only that it matters to some. And it cannot say whether interest will last beyond the first session, since repeat enrollment is a different decision from a first try. The spring session will answer the first and third questions directly, and a short exit survey of adults who enroll could address the second.
How Confident the Owner Can Be
The owner can be confident that price matters and that $188 would cost too many enrollments, because that finding rests on random assignment and a clear statistical result. She can be fairly confident that North will fill four classes, because its projection clears the bar under every conversion assumption tested. She should be cautious about Riverside, whose projection clears the bar only under middle assumptions, which is why the report recommends a trial there rather than a full launch.
Why Not $148
The $148 price produced the highest likelihood. At $148, a class breaks even at about 3.8 adults rather than 3.3, and revenue per enrolled adult falls by $20. Malhotra (2019) cautions that maximizing response is not the same as maximizing value. The report recommends $168 at both pools for spring and suggests testing $148 at Riverside in the summer session if the trial falls short.
Conclusion
The research supports a launch at North, a trial at Riverside and a low-cost change to the lobby that interviews suggest will matter. Its main uncertainty, conversion from stated interest to enrollment, will be tested by the spring session itself.
References
Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77-101. https://doi.org/10.1191/1478088706qp063oa
Malhotra, N. K. (2019). Marketing research: An applied orientation (7th ed.). Pearson.
Morwitz, V. G., Steckel, J. H., & Gupta, A. (2007). When do purchase intentions predict sales? International Journal of Forecasting, 23(3), 347-364. https://doi.org/10.1016/j.ijforecast.2007.05.015
MT355 Unit 10 instructions, in plain terms
Unit 10 asks for a final research report written for the decision-maker. Open with what must be decided, what was found, what to do and what remains uncertain, since the reader's question is what to do. Method should be compressed. Each finding should be headed by a claim and supported by one chart and one figure the reader can repeat. Instructors expect limits written so the reader knows which conclusions to avoid. Recommendations should name an owner, a cost and a date. Alternatives the reader might consider, such as a lower price, should be addressed. Appendices hold the detail. The report should be honest about how confident the reader can be in each recommendation and should say how the decision itself will test the research.
How the MT 355 Unit 10 example is put together
The sample's page one names the decision, three findings, three recommendations and the conversion uncertainty. Method is compressed to one section. Four findings follow, each with a figure to repeat, including Braun and Clarke for the window finding, under the highlighted line that the cheapest recommendation came from the smallest piece of research. Limits are written as five assumptions to avoid, citing Morwitz and colleagues. Recommendations give owner, cost and date for North, Riverside, the window blind and tracking. Sections cover what the research could not tell the owner, how confident she can be and why $148 is not recommended, citing Malhotra. The conclusion notes that spring enrollment will test the conversion assumption.
Reading the MT355 Unit 10 grading rubric
Final research reports are usually judged on whether a busy decision-maker can act from page one, whether findings are supported and memorable and whether limits and recommendations are specific. Graders reward reports that put recommendations first. Each finding should state a claim, show evidence and give one figure to repeat. Limits written as assumptions to avoid are more useful than general caveats. Recommendations should have owners, costs and dates. Addressing alternatives shows judgment. Confidence should be stated recommendation by recommendation. Sources from the term appear in APA 7. Reports that open with method, or that bury recommendations at the end, tend to score lower, because the unit asks for a report written for the reader's decision rather than for the researcher.
MT355 Unit 10 help from the desk
Final reports often follow the order the research was done in, so the recommendation appears on the last page. Another common weakness is listing every finding with equal weight. Some reports present limits as a block of general disclaimers. Recommendations may lack owners or dates. Before drafting, write page one first: the decision, three findings in one sentence each, three recommendations and the main uncertainty. If that page cannot be written clearly, the analysis is not finished. Everything else in the report exists to support page one, and the appendices hold what the reader may want to check.
Get an MT355 Unit 10 example written to your instructions
Collect what your project has produced, brief, instrument, sampling plan and analysis, along with the final-unit instructions and rubric. Delivered in 24-48h, the report puts recommendations first, carries the evidence behind them, and checks every figure against your earlier units so nothing contradicts work already graded. The first custom sample carries no charge. The paper above is an original model document written by our desk, not a submitted student paper and not an official Purdue University Global document.
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MT355 Unit 10 questions, answered
Should the report recommend against launching if the data is mixed?
It should recommend whatever the action standard and the evidence support, which is often a partial or staged step. The MT355 sample launches at North, where projections clear the bar under every weighting, and runs a trial at Riverside, where they straddle it. Graders reward recommendations that follow the rules set earlier in the project rather than the outcome the business hoped for.
How are interview findings combined with survey results?
By saying which source supports which claim and how strongly. Survey figures describe how many; interviews describe why and suggest what to try. The sample's lobby-window recommendation rests on interviews alone, and the report says so, framing it as a low-cost test rather than a measured effect. Blending the two without attribution tends to draw comments about evidence.
Where do limitations belong in a manager-facing report?
On their own page after the findings, written as risks to the decision rather than technical caveats. The sample lists three assumptions the owner should avoid, each with its consequence. Caveats that would suit any study, such as a small sample, tell the owner little; one sentence on what this design cannot reveal about spring demand does far more work.
Where can I find a free MT355 Unit 10 sample paper?
The complete MT355 Unit 10 research report is on this page, giving a swim school owner three recommendations on page one.
What does the MT355 Unit 10 sample recommend?
Launch four adult classes at North at $168, run a two-class trial at Riverside with an 8 p.m. start and cover the lobby window during adult classes.