A Lent-only digital coupon, a receipt reward and a pinching class replace buy-one-get-one, each costed per extra bag sold, in a sales promotion proposal written for MT359 Unit 7. Searches like "mt 359 unit 7 assignment example", "mt359 unit 7 sample" and "mt359 unit 7 example" land here.
What a finished MT359 Unit 7 sales promotion proposal looks like
Six pages and a cost table. The case against the old deal comes first: a BOGO week at [19,800] bags against a [8,600] baseline, half of them free, and a dip week after each. Three parts make up the new offer. A $1.00 digital coupon loads to shopper cards and works only from Ash Wednesday, February 10, 2027, through Holy Saturday, March 27. Shoppers who upload receipts for three bags earn a free six-count of the Lenten sauerkraut-and-mushroom filling. The first 240 qualifiers can book one of eight Saturday pinching sessions at the plant. A cost table totals $19,265 against [6,537] incremental bags, about $2.95 per extra bag. Official rules sit in an appendix, along with the assumptions behind every participation figure.
How a MT359 Unit 7 example is structured
The proposal opens with objectives stated as behavior: pull purchases into the six Lent weeks and bring lapsed buyers back, without a circular price below [$6.49]. The postmortem on the old deal follows, contribution computed week by week, because the proposal must beat doing nothing, not merely beat last year. Each of the three new parts then gets its mechanics, its expected participation and its cost, with assumptions bracketed where the service has no data: load counts, a [16] percent redemption rate, the share of redemptions that are truly incremental. The pinching sessions are defended on brand grounds rather than volume, since they carry the proposition into the offer. A legal note explains why seats go first-come rather than by drawing: a purchase-required drawing would need a free entry route under sweepstakes law. Trade terms with the chain close the proposal.
What three free-bag weeks cost
Each BOGO week gave away [9,900] bags, sold only [1,300] more paid bags than a normal Lent week, and was followed by a week [2,500] bags short. Over three cycles the brand lost about $76,100 in contribution against running nothing.
A coupon that expires at Easter
A $1.00 digital coupon on shopper cards, valid only from Ash Wednesday to Holy Saturday, moves timing without printing a new price. At [42,000] loads and a [16] percent redemption rate, it costs about $8,400 with fees.
A new filling as the reward
Three bags bought in Lent earn a free six-count of sauerkraut and mushroom, the seasonal filling. The reward adds product rather than subtracting price, and it introduces a line the brand wants tried.
Seats at the pinching table
Eight Saturdays, thirty seats each, first-come for anyone who qualified. Participants pinch a batch alongside the plant's staff, and the proposal argues this is the one part of the offer that states the brand's position outright.
Why no drawing
A prize drawing that required a purchase would count as a lottery without a free way to enter, so the proposal keeps every reward guaranteed or first-come, and still publishes official rules covering eligibility, dates, limits and data use.
Where marks go in MT359 Unit 7
An incentive that trains buyers to wait for it is the design flaw MT359 promotion units probe hardest, and proposals that repeat a price cut with new artwork rarely convince. Economics carry heavy weight: rubrics in this course often expect cost per incremental unit, a baseline and some account of the post-promotion dip, since gross redemptions flatter every offer. Credit follows objectives written as a change in timing or trial, stated before the mechanics. Proposals earn more when each element is tied to the brand's position instead of bolted on, and when the offer's end date is part of its logic. Legal awareness counts in sections that cover promotion law, particularly the difference between a contest, a sweepstakes and a guaranteed reward. Missing official rules or a cost total tends to draw a deduction.
Get a MT359 Unit 7 example written to your instructions
Which brand, which season and what budget ceiling has the Unit 7 prompt set? Add last year's promotion if there was one, then the rubric. Due within 24-48h, a free first custom proposal prices each element per incremental unit, keeps the offer tied to the brand's position and includes official rules wherever a reward is involved.
MT359 Unit 7 questions, answered
Why measure cost per incremental unit instead of total redemptions?
Because many redemptions come from people who would have bought anyway, and a promotion that mostly subsidizes loyal buyers looks busy while losing money. Cost per incremental unit asks what each extra sale cost, after removing baseline purchases and any dip afterward. State your incremental share as an assumption if no data exist, and show how the answer changes if it is wrong.
Is a buy-one-get-one ever the right choice?
Sometimes: for a new product needing trial, for clearing seasonal stock, or where the brand's position really is value. The problem arises when it runs often enough to reset what buyers think the product is worth, or when it contradicts a quality position. If your prompt suggests one, weigh its effect on price perception alongside its volume.
Do course proposals need official rules?
If the promotion involves a prize, a contest or a reward with conditions, many sections expect a short set of rules covering who is eligible, the dates, limits, how winners or recipients are chosen and how data are used. A purchase-required drawing needs a free entry route under state lottery laws. Keep the rules in an appendix unless the prompt says otherwise.