Eleven retired parish volunteers who now pinch pierogi for a living give MT359's Unit 5 publicity plan a story to pitch editors instead of a product. Searches like "mt 359 unit 5 assignment example", "mt359 unit 5 sample" and "mt359 unit 5 example" land here.
What a finished MT359 Unit 5 publicity plan looks like
Five pages plus an appendix holding the pitch email and a one-page fact sheet. It opens by testing the story against five news values, timeliness, proximity, human interest, consequence and novelty, and shows where each is met. A tiered media list follows: tier one holds the metro daily's food writer and two television morning shows; tier two a public radio station, suburban weeklies and the diocesan paper; tier three regional food accounts on Instagram. Timing is fixed to the week before the first Friday of Lent, February 12, 2027, when fish-fry features fill local news. The press kit lists twelve photographs, ninety seconds of b-roll and two spokespeople: an 81-year-old pincher and the owner. PESO frames the next section, and measurement closes the plan.
How a MT359 Unit 5 example is structured
The plan argues news value before it lists outlets, since an editor's first question is why anyone would care this week. Each of the five news values gets a sentence tied to a fact, and consequence is conceded as the weakest. The media list is ranked by fit with the story rather than by audience size, which is why the diocesan paper outranks a larger lifestyle magazine. An exclusive goes first to the metro food writer with a two-day window, and the reasoning for offering it is stated. PESO then sorts every activity: earned coverage is the goal, shared reposts extend it, an owned page on the brand site profiles the pinchers, and paid boosting runs only after coverage appears and is reported apart from it. Measurement counts placements and message pull-through, and it rejects advertising value equivalency.
Five news values, one conceded
Timeliness comes from Lent, proximity from named parishes, human interest from the volunteers, novelty from a factory hiring retirees. Consequence is admitted as thin, since no policy or price changes, and the plan leans on the other four.
Ranked by fit, not reach
The diocesan paper and a public radio food segment rank above a larger lifestyle title because their editors cover parish life. The metro food writer tops the list for the same reason, not for circulation.
An exclusive with a clock
The food writer gets the story two days ahead of everyone else, with access to the plant floor on a pinching morning. If the offer lapses, the pitch goes to the television morning shows that same afternoon.
Paid, earned, shared, owned
Coverage is earned; reposts by parishes and viewers are shared; a pinchers page on the brand site is owned. Any paid boost waits until coverage exists and is reported separately, so earned results are never inflated by spend.
Pull-through instead of ad value
Success means placements that use the phrase pinched by hand. The plan cites the Barcelona Principles in declining to convert coverage into advertising dollars, a practice those principles reject outright.
Where marks go in MT359 Unit 5
Newsless plans fare worst in MT359 publicity units, because a product announcement dressed as a press release gives an editor nothing to run. Top-scoring papers test the story against named news values and admit where it is weak. Media lists earn credit when each outlet is chosen for fit with the story, and forfeit it when they read as every outlet in the region. Timing tied to something editors already cover, a season or an event, is generally rewarded. Many rubrics look for publicity kept distinct from paid media, which PESO makes visible, and for measures beyond clip counts, message pull-through especially. Advertising value equivalency presented as a result draws comment in sections that teach measurement standards. Consent from any named parish or person is expected as well.
Get a MT359 Unit 5 example written to your instructions
A publicity plan starts from the brand and whatever might count as news about it; even a hunch works. Pass along those, plus the Unit 5 prompt and rubric. Within 24-48h the free first custom plan tests the story against news values, ranks outlets by fit, and measures pull-through rather than advertising value.
MT359 Unit 5 questions, answered
What is the PESO model?
A way of sorting communication by who controls and pays for it, associated with Gini Dietrich: paid media such as advertising and boosted posts, earned media such as press coverage, shared media such as social reposts, and owned media such as a brand's own site. In a publicity plan it helps show that earned coverage is the goal, with the other three supporting it.
Does the plan need an actual press release?
Check the prompt. Many sections want a pitch email or a release in an appendix, since editors now respond more often to short personal pitches than to formal releases. Either way, the plan itself should explain the story, the outlets and the timing. A release attached without a story behind it rarely earns the marks the plan does.
Why is advertising value equivalency discouraged?
It prices coverage at what the same space would have cost as an ad, which says nothing about whether the audience noticed, believed or acted on the story. Industry measurement standards, including the Barcelona Principles, reject it for that reason. Stronger measures include message pull-through, the share of coverage reaching the target audience and any change in awareness.