MT358 Unit 10 Final Social Campaign Plan Example

Course	MT358 Social Media Marketing and AI Optimization
Unit	Unit 10
Paper type	Social campaign plan
Length	About 1,150 words, 7 pages double-spaced
Format	APA 7 student paper
School	Purdue University Global
Program	BS in Business Administration
Updated	October 2026

Free sample paper for MT358 Unit 10

Harbor Ice, Knit for Real: An MT358 Unit 10 Social Campaign Plan Built Around One Knit-Along

[Student Name]

Purdue University Global

MT358: Social Media Marketing and AI Optimization

Unit 10 Social Campaign Plan

[Instructor Name]

[Date]

The studio, campaign and figures are composite; the sources cited are real, and the FTC guides should be checked in their current form before use.

What this part is doingPromising stop conditions in the lead tells the owners the plan expects to be judged while it runs, not only afterward.

Campaign Summary

Objective: grow repeat buying among sweater knitters through an eight-week knit-along of a cardigan designed in the Harbor Ice colorway. Dates: sign-ups open April 12, 2027; cast-on is May 3; the final finished-object thread closes June 27. Targets: 900 knitters signed up in the Ravelry thread, 420 kits sold at $96 and at least 35 percent of new buyers reordering within 90 days. Cash costs total $7,650: $4,800 of paid social across the two months, $1,800 in designer fees, $450 of yarn for samples and $600 in prizes. Staff hours, about 120 across the campaign, are counted separately so the cash figure is not mistaken for the full cost. If every kit target is met, the kits earn about $23,386 in gross margin, roughly three times the cash cost. Principal risk: a dye-lot problem discovered after kits have shipped. The rule that addresses it is in the readiness section.

Community and Segment

Every part of the plan answers to the community, so it comes first. The segment is sweater knitters, identified in Unit 2 as the studio's largest source of revenue and the buyers who care most about dye lots and yardage. The home base is the Ravelry group, which the Unit 9 report found sends the knitters most likely to buy and return. The register is the community's own: KAL, cast-on, FO and gauge are used as knitters use them, and every caption is checked against the Unit 2 glossary. Shared rituals are one of the markers of a brand community that Muniz and O'Guinn (2001) identified, and a knit-along is a ritual: a common start date, weekly check-ins and a final parade of finished objects.

Harbor Ice, Returned

The colorway that was once launched with a generated image returns in a designer's cardigan, knit by the designer and her testers and photographed in three lights, as the Unit 3 content plan requires. The campaign presents the relaunch plainly. It does not revisit the earlier post, apologize again or make the episode a theme; the Unit 1 lesson was that honesty is shown in practice, and a real cardigan knit by real people is that practice.

Content Calendar

Three weeks before cast-on, the studio posts the cardigan in three lights, opens the sign-up thread and announces kit sizes and skein counts. During the eight weeks, each designer hosts one live session a week on Instagram, answering questions about the current section of the pattern, and the Ravelry group carries a check-in thread every Monday and the Thursday yardage thread. Dye-day videos show the Harbor Ice lots being made, so knitters see why lots differ. Finished objects are shared only with written permission, as Unit 3 set out. The full week-by-week timeline across two facing pages marks every post, live session and check-in thread.

Paid Audiences

Paid social follows the Unit 4 memo and the Unit 9 reconciliation. The $4,800 is split between lapsed newsletter subscribers and the lookalike built from past buyers, the two audiences with the lowest tracked cost per knitter purchase. The broad automated audience is left out of this campaign, since a kit sold to a gift buyer adds little to repeat buying. Every ad sends knitters to the Ravelry sign-up thread or the kit page through a tagged link, so the campaign is judged on tracked purchases, not the platform's count.

Designer Partnerships

Three designers host the weekly live sessions and post progress photos under the terms written in Unit 7: each disclosure comes first in the caption and is spoken aloud in every video, commission codes are named as relationships rather than presented as favors, and every post is checked within a day. The fees total $1,800 and are paid only after each designer signs the disclosure terms. The FTC's Endorsement Guides say that a connection between brand and endorser that the audience would not expect must be disclosed clearly (Federal Trade Commission, 2023), and the contracts translate that requirement into where the words go.

Where Tools May Help

AI assistance may draft captions and suggest posting times, and nothing more. A person approves every word before it posts. No tool may alter a colorway photo, generate an image of a garment or answer a complaint. The Unit 5 exercise showed why: a tool set to maximize clicks recommended a false scarcity line and a brighter photo than the real yarn. Overrides are logged with the reason, so the end-of-campaign review can see where the tool and the studio disagreed.

Every rule in this plan exists because an earlier unit found a way the campaign could fail.

What this part is doingTying the rules back to earlier units shows the final plan is built from evidence rather than assembled from templates.

Readiness

The crisis protocol from Unit 8 applies throughout, with one addition for this campaign. Because 420 kits will ship from a small number of Harbor Ice lots, every lot is wash-tested before any kit from it ships, and the lot number is printed on each kit's label. If a problem is found after kits have shipped, the community manager posts the product-problem holding reply within the hour, the owners email every buyer of the affected lot that day and the studio offers replacement yarn or a refund. Herhausen et al. (2019) found that the way a brand replies in the early stage of a complaint surge affects how far it spreads, and the knit-along's audience is large enough for a surge to start quickly.

Measurement

Measures follow the hierarchy set in Unit 9: repeat buying first, then revenue and orders traced through tagged links and codes, then sign-ups, with reach and followers reported last. The 90-day reorder rate among first-time buyers is the measure that decides whether the campaign worked, because a knit-along is meant to turn first purchases into regular ones. Fader et al. (2005) showed that buying frequency and recency predict a customer's future value, and the plan treats a second order as the campaign's real product.

What Would Stop or Change the Campaign

Stop conditions are written in advance so a failing element can be cut on evidence rather than argued about. If tracked paid cost per knitter purchase stays above $45.24 for two consecutive weeks, paid spending pauses and its remaining budget is held. If fewer than 400 knitters have signed up by cast-on, the studio drops the third live session each week and puts those hours into the Ravelry thread. If a dye-lot problem affects more than one lot, kit sales stop until every remaining lot has been retested. If any designer post misses its disclosure twice, that partnership ends, as Unit 7 provides.

What this part is doingClosing on stop conditions shows the plan is willing to change course when its own measures say so.

References

Fader, P. S., Hardie, B. G. S., & Lee, K. L. (2005). RFM and CLV: Using iso-value curves for customer base analysis. Journal of Marketing Research, 42(4), 415-430. https://doi.org/10.1509/jmkr.2005.42.4.415

Federal Trade Commission. (2023). Guides concerning the use of endorsements and testimonials in advertising, 16 C.F.R. pt. 255. https://www.ftc.gov/legal-library/browse/rules/guides-concerning-use-endorsements-testimonials-advertising

Herhausen, D., Ludwig, S., Grewal, D., Wulf, J., & Schoegel, M. (2019). Detecting, preventing, and mitigating online firestorms in brand communities. Journal of Marketing, 83(3), 1-21. https://doi.org/10.1177/0022242918822300

Muniz, A. M., Jr., & O'Guinn, T. C. (2001). Brand community. Journal of Consumer Research, 27(4), 412-432. https://doi.org/10.1086/319618

What the MT358 Unit 10 assignment asks for

Unit 10 asks students to bring the course's earlier work together in a single social campaign plan. The plan should state an objective, dates, targets and costs on one page, then show how community research, content, paid audiences, partnerships, tool rules, crisis readiness and measurement work together. Instructors expect one campaign idea that gives every decision somewhere to land, rather than a recap of the term. Each section should name the earlier unit it builds on and what changed since. Targets should be tied to outcomes with a baseline. AI tools need rules, including who approves output. The plan should name its main risk and say what would stop or change the campaign midway.

Inside the MT358 Unit 10 example

The sample's summary gives the objective, dates, targets, cash costs, staff hours and the gross margin the kits would earn. Community comes next, with Muniz and O'Guinn on rituals and the knit-along as one. A section on Harbor Ice explains why the colorway returns without revisiting the earlier post. The content calendar, paid audiences and designer partnerships follow, each citing its source unit, with the FTC Endorsement Guides behind the disclosure terms. Rules for AI tools sit under a highlighted line that every rule answers a failure found earlier. Readiness adds wash-testing and lot labels, citing Herhausen and colleagues. Measurement follows the Unit 9 hierarchy with Fader and colleagues, and stop conditions close it.

Reading the MT358 Unit 10 grading rubric

Final campaign plans are generally graded on coherence, completeness, feasibility and the quality of the measurement plan. Coherence shows when each section builds on an earlier unit and the whole serves one objective. Completeness means every course topic appears in its proper place, including tool rules and crisis readiness. Feasibility rests on realistic costs, staff hours and dates. Targets tied to outcomes, with leading measures, show the plan can be judged. Stop conditions demonstrate that the writer expects to learn during the campaign. A summary an owner could read in five minutes shows professional judgment. Sources, including the FTC text, appear in APA 7, and figures must match those used in earlier units.

Common MT358 Unit 10 mistakes, and how to avoid them

Final plans often turn into an inventory of the whole term's topics, with no single campaign holding it together. Others repeat earlier papers at length instead of citing them and noting what changed. Costs are frequently incomplete, leaving out staff time or prizes. Measures sometimes revert to reach and followers after a term spent arguing against them. Many plans include no stop conditions, so a failing element would run to the end. Before drafting, write the summary page first and check that every later section supports something on it. If a section supports nothing on that page, move it to an appendix or cut it.

Get an MT358 Unit 10 example written to your instructions

Collect your earlier unit work, the rubric and whatever your Unit 10 prompt asks for, and note any feedback your instructor gave along the way. A custom campaign plan is assembled from them in 24-48h, the first free, with targets and costs on page one, tool rules set out and stop conditions written before launch. The paper above is an original model document written by our desk, not a submitted student paper and not an official Purdue University Global document.

More MT358 papers and BS in Business Administration samples

MT358 Unit 10 questions, answered

Does the final plan need a single campaign idea?

It usually helps. A single idea, such as an event, launch or seasonal push, gives every earlier decision somewhere to land and lets a grader see how community, content, paid and measurement connect. Without one, a list of activities looks like a recap of the term, not something a business could actually launch.

How should AI tools appear in the campaign plan?

As instruments with rules. State which tasks they may assist with, who reviews their output, and what they may never do, such as alter product images or reply to complaints. Name the tools and the date you checked their features if relevant. Graders in these units tend to look for a person clearly accountable for anything that publishes.

What targets suit a social campaign plan?

Targets tied to outcomes the business needs, such as sales, sign-ups or repeat purchases, with a baseline and a date. Include one or two leading measures that show early whether the campaign is on track. Reach and follower goals can appear as secondary, but a plan judged only on them cannot show it worked.

Where can I find a free MT358 Unit 10 sample paper?

This page carries the complete MT358 Unit 10 social campaign plan, built around one knit-along with targets, costs and stop conditions.

What would pause paid social in the MT358 Unit 10 sample?

If tracked cost per knitter purchase stays above the $45.24 break-even for two consecutive weeks, paid spending stops and the remaining budget is held.