| Course | MT357 Digital Marketing Platforms and Strategy |
|---|---|
| Unit | Unit 5 |
| Paper type | Digital content calendar |
| Length | About 890 words, 6 pages double-spaced |
| Format | APA 7 student paper |
| School | Purdue University Global |
| Program | BS in Business Administration |
| Updated | October 2026 |
Free sample paper for MT357 Unit 5
Nothing Scheduled to Fill a Slot: An MT357 Unit 5 Content Calendar for Eight Weeks at a Used-Camera Shop
[Student Name]
Purdue University Global
MT357: Digital Marketing Platforms and Strategy
Unit 5 Content Calendar
[Instructor Name]
[Date]
The shop, pieces and hours are composite; the frameworks and sources cited are real.
How the Calendar Was Built
Each entry answers one question before any other: what does this piece do for completed trade-ins? Chaffey and Ellis-Chadwick (2022) recommend tying every content activity to a measurable objective, and entries that could not answer the question were left out. Recurring pieces were placed first, because they carry most of the work and set the team's weekly rhythm, and one-off pieces were fitted around them.
Recurring Pieces
Every Tuesday, the shop publishes a four-minute video in which a grader inspects a trade-in lens on camera: checking the glass for haze and fungus, testing focus, noting scuffs and explaining how each affects the offer. The purpose is trust. Sellers worry about being graded down after they ship, and seeing exactly how grading works answers that worry. The video goes to YouTube and is embedded on the matching lens value page. Owner: lead grader, with the marketing coordinator editing. Hours: about three a week. Measure: quote starts from the video's lens pages.
Every other Thursday, an email goes to the 3,140 customers who bought a mirrorless body from the shop in the past two years. Each email prices three or four lenses they are likely to own, based on what mount they were using before. The purpose is to prompt a trade-in among people who have already switched. Owner: marketing coordinator. Hours: about two per email. Measure: quote starts and completed trade-ins from email links.
Once a month, the offer ranges on thirty lens value pages are refreshed to match current resale prices. The purpose is accuracy: a value page showing last quarter's offer either disappoints sellers or overpays them. Owner: buying manager. Hours: about four a month. Measure: organic quote starts from value pages.
Buyer Content, Trimmed
New-arrivals emails to buyers drop from two a week to one. Instagram posts drop from three a week to two. Buyer content still matters for revenue, but the shop's constraint is supply, and the hours saved go to seller content. Owner: sales associate. Hours: about three a week. Measure: sales from new-arrivals emails, kept separate from trade-in measures.
The calendar shifts hours from telling buyers what arrived to showing sellers how they will be treated.
Seasonal Moments
Late January often brings camera announcements, which prompt photographers to consider switching systems. Week four of the calendar adds an email and a value-page update for the lenses most likely to be traded by switchers. February brings tax refunds, which can fund new bodies and therefore free up old lenses. Week six adds a short video on trading in toward a new body.
The Eight Weeks in Outline
Weeks one to three run the recurring pieces and trimmed buyer content. Week four adds the announcement email. Week five adds a lens guide update for one of the eleven guides that draw most organic traffic. Week six adds the tax refund video. Week seven reviews early results and moves an hour from Instagram to email if email outperforms. Week eight runs the recurring pieces and prepares the next calendar.
Staff Time and Cost
Total staff time is about fourteen hours a week: three for the grading video, two for the seller email averaged weekly as one, one for value pages averaged weekly, three for buyer content, two for the weekly lens guide or seasonal piece, two for coordination and one for measurement. At a blended rate of $24 an hour, that is about $336 a week, or about $2,690 for the eight weeks.
Why Not More
The shop has five employees and cannot add staff for content. Holliman and Rowley (2014) found that consistent, useful content matters more than volume. Fourteen hours a week is what the team can sustain without delaying grading, which is the work that actually produces inventory.
Why the Grading Video Comes First
Of all the recurring pieces, the grading video does the most work for the least risk. Sellers hesitate because they fear being graded down after they ship, and nothing in text or price lists answers that fear as well as watching a grader examine a lens. Li and Kannan (2014) found that some channels influence purchases without receiving credit in last-click reports, and a video watched days before a quote is exactly that kind of influence. The calendar gives it a fixed weekly slot so that over eight weeks the shop builds a library of videos covering the lenses it buys most.
What the Calendar Drops
The calendar drops a planned blog series on photography tips, a weekly Instagram contest and a monthly newsletter of shop news. Each would take time and might draw engagement, but none would move completed trade-ins. Dropping them frees about four hours a week, which go to the grading videos and value pages.
Measures
Each entry has its own measure, but the calendar as a whole is judged by one: completed trade-ins traced to content links, compared with the 132 monthly baseline. The measurement framework in Unit 9 will set how that comparison is made.
References
Chaffey, D., & Ellis-Chadwick, F. (2022). Digital marketing: Strategy, implementation and practice (8th ed.). Pearson.
Holliman, G., & Rowley, J. (2014). Business to business digital content marketing: Marketers' perceptions of best practice. Journal of Research in Interactive Marketing, 8(4), 269-293. https://doi.org/10.1108/JRIM-02-2014-0013
Li, H., & Kannan, P. K. (2014). Attributing conversions in a multichannel online marketing environment: An empirical model and a field experiment. Journal of Marketing Research, 51(1), 40-56. https://doi.org/10.1509/jmr.13.0050
MT357 Unit 5 instructions, in plain terms
Unit 5 asks for a content calendar covering several weeks. Each entry should state its purpose in relation to the objective before its format or channel, so that nothing is scheduled only to fill a slot. Instructors expect recurring pieces to be placed first, since they carry most of the work, with one-off pieces fitted around them. Each entry needs an owner, an estimate of hours and a measure. Staff time should be totaled and costed. The calendar should explain any content it trims or drops and why. Seasonal moments relevant to the objective should be marked. A rationale section should explain the calendar's priorities. The calendar must be realistic for the team's size, since an unsustainable plan will not survive its first busy week.
How the MT 357 Unit 5 example is put together
The sample explains how entries were chosen by purpose, citing Chaffey and Ellis-Chadwick. Three recurring pieces are described with purpose, owner, hours and measure. Buyer content is trimmed, under the highlighted line that the calendar shifts hours from telling buyers what arrived to showing sellers how they will be treated. Seasonal moments are marked. The eight weeks are outlined. Staff time is costed at about $336 a week. A section explains why the team cannot do more, citing Holliman and Rowley. Another explains why the grading video comes first, citing Li and Kannan on influence that last-click reports miss. A section lists what the calendar drops, and a single measure judges the whole calendar.
Where the points sit in the MT357 Unit 5 rubric
Content calendars in MT357 are typically assessed on the link between each entry and the objective, realism about staff time, clear ownership and measurement and the quality of the rationale. Graders reward calendars where purpose leads every entry. Recurring pieces should be identified and placed first. Hours and costs should be totaled. Trimming existing content should be justified. Seasonal timing should connect to the audience's behavior. Each entry should have a measure that connects to the objective. Content marketing sources appear in APA 7. Calendars that schedule posts across every channel without stating what each is for, or that ignore the team's capacity, fall short of calendars that show what each hour buys.
MT357 Unit 5 help: mistakes that cost points
Content calendars often fill every day with posts because a full calendar looks productive. Another common weakness is listing formats and channels without purposes. Some students forget to count staff hours, so the plan cannot be judged for feasibility. Existing content is rarely trimmed, so new work is simply added on top. Before drafting, write the objective at the top and list the content that could move it, then estimate hours for each. Keep only what fits the team's real capacity. Content that cannot name its purpose in one sentence probably does not belong on the calendar.
Get an MT357 Unit 5 example written to your instructions
What business and objective does your calendar serve, how many weeks does the Unit 5 prompt cover, and who could realistically produce the content? Send those with the rubric. The first custom calendar is free, arrives in 24-48h, and gives each entry a purpose, an owner and an honest count of hours. The paper above is an original model document written by our desk, not a submitted student paper and not an official Purdue University Global document.
More MT357 papers and BS in Business Administration samples
- MT357 Unit 1: Retargeting Waste Discussion Post
- MT357 Unit 2: Marketing Objective and Audience Brief
- MT357 Unit 3: Digital Channel Selection Rationale
- MT357 Unit 4: Owned Digital Asset Audit
- MT357 Unit 6: Seminar Reflection
- MT357 Unit 7: Paid Media Plan
- MT357 Unit 8: Customer Path Map
- MT357 Unit 9: Measurement Framework
- MT357 Unit 10: Digital Strategy Plan
- MT355 Unit 5: Survey Pilot Revision Memo
- MT340 Unit 5: Negotiation Preparation Plan
- MT330 Unit 5: Product Adaptation Analysis
- MT314 Unit 5: Social Venture Business Model Summary
MT357 Unit 5 questions, answered
How long should the calendar run?
Whatever the prompt specifies, commonly four to twelve weeks. A shorter calendar with purposes and owners filled in for every entry tends to score better than a long one with blank cells. If the length is up to you, choose a span that includes at least one seasonal moment relevant to the audience, so timing decisions have something to show.
Do I need to include staff hours and costs?
Not every section requires them, but even rough estimates strengthen the calendar, because they show the cadence can be sustained. Estimate hours per piece, assign an owner and apply an hourly figure. Label estimates as such. Graders reading a calendar that someone could actually staff tend to trust its other choices more.
Can the calendar include paid posts?
Yes, if the prompt allows, but mark them separately from organic content so budget and staff time stay distinct. Some sections leave paid media to a later unit, so check whether this calendar should focus on owned and organic channels. Where paid support is included, say which pieces it boosts and why those pieces deserve the money.
Where can I find a free MT357 Unit 5 sample paper?
The complete MT357 Unit 5 content calendar is on this page, planning eight weeks of trade-in content for a used-camera shop.
How much staff time does the MT357 Unit 5 sample use?
About fourteen hours a week, costed at a blended $24 an hour, or about $336 a week.