Supply is the objective in MT357's Unit 2 brief: a used-camera shop sets a trade-in target from a baseline and defines sellers tightly enough to rule out most channels. Searches like "mt 357 unit 2 assignment example", "mt357 unit 2 sample" and "mt357 unit 2 example" land here.
What a finished MT357 Unit 2 objective and audience brief looks like
Four pages under three headings: business objective, marketing objectives, audience. The business case opens with the constraint the owners describe every week, that clean used lenses sell within days of listing and the shelves run short, so growth depends on buying more gear rather than selling harder. One objective follows in measurable form: completed trade-ins from 132 a month, the April to September 2026 average, to 190 by June 30, 2027, at a cost per completed trade-in the plan will set later. The arithmetic beneath it is shown: at the shop's 31 percent quote-to-completion rate, the extra 58 a month would need about 187 more quote starts. The audience section describes owners of DSLR lenses who have bought or priced a mirrorless body in the past six months, then lists who is out.
How a MT357 Unit 2 example is structured
Objective precedes audience because the audience depends on what the business needs someone to do, and here the needed act is selling gear, not buying it. The business objective is kept apart from the marketing objectives so that a later unit can judge marketing against something it controls: quote starts and quote completion. Each objective carries a baseline, a number, a date and the data source that will measure it, the quote tool's own records rather than web analytics. The audience is defined by a recent behavior, pricing or buying a mirrorless body, with demographics added only as description. A short exclusion list does as much work as the definition: first-time buyers, cinema lens owners the shop does not grade, and dealers. Closing the brief, a paragraph names the channels this definition already rules out and leaves the choosing to Unit 3.
Shelves that empty faster than they fill
The owners report that clean lenses in common mounts sell within about four days of listing, while trade-in arrivals swing month to month. The brief treats supply as the binding constraint and says so before stating any target.
One business objective, dated
Completed trade-ins rise from 132 a month to 190 by June 30, 2027, a 43.9 percent increase. The baseline is the April to September 2026 average taken from the quote tool, and seasonality inside that window is acknowledged.
What 58 more would require
With 31 percent of quote starts ending in a shipped box, 58 more completions a month need roughly 187 more starts on a base near 426. That figure becomes a marketing objective, alongside a completion rate the shop can raise itself.
Owners in the middle of a switch
The audience is people holding DSLR lenses who have priced or bought a mirrorless body in the last six months, many of them hobbyists and event photographers aged roughly 35 to 64. Their old lenses are the gear the shop needs.
Who is written out
First-time camera buyers, owners of cinema lenses the shop cannot grade, local dealers and anyone seeking cash for broken equipment are excluded. So is the Boise walk-in crowd, served at the counter rather than by a digital plan.
Where marks go in MT357 Unit 2
Objectives written as aspirations, grow the brand or increase engagement, are the commonest failing graders mark in an MT357 audience brief; a number with no baseline is barely better, because nobody can later say whether it was met. Describing an audience only by age and income draws comment, since demographics rarely predict who will act. A shared behavior and a definition tight enough that some channels plainly drop away, with exclusions stated, are what the stronger briefs offer. Briefs that confuse business and marketing objectives, setting a revenue goal and then measuring clicks, break the chain later units depend on. Sections that ask for a data source reward naming it. The arithmetic linking a target to the activity it requires, shown once and clearly, separates a planned objective from a guessed one.
Get a MT357 Unit 2 example written to your instructions
Tell us which business your section assigned or allows, what it most needs customers to do, and any baseline figures you already hold. Attach the Unit 2 prompt and rubric, and a brief built around one measurable objective and a narrow audience comes back in 24-48h, with the first custom sample free.
MT357 Unit 2 questions, answered
Does the objective have to be about sales?
No. The objective should be whatever the business most needs, and for some firms that is supply, sign-ups, repeat orders or bookings. A brief that picks a less obvious objective and defends it often reads as sharper analysis than one that defaults to revenue. State why that objective matters more than the others right now, and measure it at its source.
What if I cannot find a real baseline?
Use a labeled estimate and show where it comes from: industry figures, a comparable business, or your employer's rounded numbers. Put estimated figures in brackets or mark them clearly. Graders generally accept an assumption that is stated and reasoned; they mark down a target that appears from nowhere, because it cannot be judged later.
How narrow should the audience be?
Narrow enough that someone reading the definition could say which channels would not reach it. A shared recent behavior, such as pricing a new product or leaving a service, usually does this better than an age range. Include a short list of who is excluded; exclusions show that the definition was a decision rather than a description of everyone.