Aimed at knitters rather than gift shoppers, the MT358 Unit 4 targeting memo reallocates a Duluth studio's $2,400 a month by cost per knitter purchase and names its exclusions. Searches like "mt 358 unit 4 assignment example", "mt358 unit 4 sample" and "mt358 unit 4 example" land here.
What a finished MT358 Unit 4 paid social targeting memo looks like
Four pages, written as a memo to the studio's two owners. Page one gives the recommendation and the monthly split: $450 to lapsed newsletter subscribers, $1,150 to a lookalike built from past buyers, $400 to the knitting interest audience and $400 to the platform's broad automated audience. A results table for July to September 2026 follows, using platform-reported purchases, which the memo flags as generous: $7,200 spent, 196 purchases. Broad automated looked cheap at $32.73 per purchase, until checkout answers showed 41 percent of those buyers were not knitters; per knitter purchase it cost $55.47, above the $45.24 break-even set by a $78 average order and 58 percent margin. Exclusions fill page three: buyers in the last 30 days, wholesale accounts, staff and addresses outside the United States and Canada. Page four dates every platform option described.
How a MT358 Unit 4 example is structured
Recommendation leads, in memo form, because the owners will decide from page one. The results table then shows the arithmetic behind each change, with a column the platform does not supply: purchases by knitters, taken from a checkout question asking who the yarn is for. That column is the memo's central move, since the community research found knitters repeat and gift buyers rarely do. Break-even is computed once and applied to every audience, so all four are compared on a common line. Each audience then receives a short defense: who it reaches, what it cost per knitter purchase, why its budget rose or fell, and what would reverse the decision. The win-back increase is capped by audience size, about 5,800 matched subscribers. Exclusions are argued as targeting decisions in their own right, and platform features are described as checked in September 2026.
The recommendation on page one
Lapsed subscribers rise to $450 a month, the buyer lookalike to $1,150, and both the interest and broad automated audiences settle at $400. The memo states what each change is expected to do before showing any table.
A column the platform does not report
A checkout question asks whether the yarn is for the buyer or a gift. Applied to last quarter's purchases, it splits each audience's results into knitters and others, which changes the ranking more than any platform metric.
Cheap until the gift buyers are counted
Broad automated cost $32.73 per purchase, second only to win-back. With 41 percent of its buyers not knitting, each knitter purchase cost $55.47, above the $45.24 break-even, so its budget falls to $400 and is judged on knitters alone.
Win-back, capped by size
Lapsed subscribers returned purchases at $19.15 each, the best result by far. About 5,800 matched addresses limit how much can be spent before the same people see the same ad too often, so the increase stops at $450.
Exclusions as decisions
Recent buyers, wholesale shop accounts, staff and anyone outside the United States and Canada are excluded. Each exclusion is explained, including the shipping reason behind the geography, and dated to the settings available in September 2026.
Where marks go in MT358 Unit 4
Targeting memos that describe audiences without defending the money, a list of interests with no costs beside them, rarely satisfy MT358 graders in this unit. A common yardstick, such as break-even cost per purchase applied to every audience, lifts a memo quickly. Platform-reported results used without caution draw comment; several instructors expect at least a note that such figures can overstate. A memo that asks who the buyers actually were, and adjusts for it, shows the community-first reasoning the course stresses. Exclusions deserve argument, not a line. Claims about targeting options should be dated, since platforms add and withdraw them. Recommendations with no condition for reversal read as final when the evidence behind them is only one quarter deep. Break-even arithmetic shown once, inputs included, lets every comparison be checked.
Get a MT358 Unit 4 example written to your instructions
Along with the rubric, send the brand and monthly budget your Unit 4 scenario sets and any past results by audience you can share, even rough estimates. We return a custom memo in 24-48h, free as a first sample, defending every audience against one common cost line and arguing its exclusions as decisions rather than afterthoughts.
MT358 Unit 4 questions, answered
What if my scenario has no past ad results?
Build the memo on stated assumptions: a break-even cost per purchase from price and margin, and estimated costs per audience from cited benchmarks, clearly labeled. Explain which audience you would test first and which result would shift the split. Graders tend to value transparent reasoning over invented precision, especially in a unit about defending spend.
Should I describe the platform's targeting options in detail?
Describe only the options your memo uses, and record when you last looked at them. Social platforms have repeatedly removed or renamed targeting categories, so a detailed walkthrough dates fast and adds little. The analysis lies in why each audience deserves money and who is deliberately excluded, not in the ad manager's menus.
How do exclusions fit into a targeting memo?
As decisions with reasons. Excluding recent buyers avoids paying to reach people who just purchased; excluding regions you cannot serve prevents wasted clicks. List each exclusion, why it exists and what it saves. A memo that argues exclusions as carefully as audiences shows a grader the budget was aimed rather than scattered.