MT202 · Management

MT202 Building Customer Sales and Loyalty sample papers, unit by unit

Reviewed by Chester Goodwin, MBA Building Customer Sales and Loyalty Purdue University Global Free custom samples in 24–48h

MT202 is about the second sale, not the first, and its assignments grade the conversation that makes one happen. These samples show needs questions, objection handling and retention work written for a named buyer instead of a general audience.

How this shelf works

Send the exact assignment or rubric from your classroom and a custom sample written to it lands in 24 to 48 hours, the first one free. MT202 is Purdue Global’s Building Customer Sales and Loyalty course. It centers on how a salesperson earns a buyer's trust, closes with it intact, and turns one transaction into a customer who returns. Searches like "mt 202 unit 4 assignment example", "MT202 sample paper", and "MT202 unit samples" land on this page.

What MT202 is really about

Most students arrive at MT202 expecting persuasion tricks and find something slower. The course keeps returning to the fact that a sale which damages the relationship costs more than it earns, because the same buyer decides again next quarter. So the graded work is built around listening: what question uncovers a need the buyer has not stated, what a stall actually means, when the honest answer is that your product does not fit. Submissions written as pitches tend to score badly even when the writing is confident. Submissions written as a sequence, with the buyer's half of it reconstructed, score well, because the criteria want evidence you prepared for a person rather than an audience.

The retention half of the course carries its own arithmetic, and it is the part most papers skip. Keeping a buyer is cheaper than replacing one, and that comparison turns a retention recommendation into an argument instead of a courtesy. When a unit asks about a rewards program, the useful answer says which behavior the program is paying for, what it costs per member, and what the business gets back. Reward tiers described admiringly earn little. As a lower-division course this one also grades presentation closely, so a call plan or account document is expected to look like something a manager could hand a representative, headings included and sources cited where a claim needs one.

What MT202’s assessments ask for

Assignments typically ask you to prepare for one specific selling situation and then defend how you prepared. That usually starts with a buyer: an organization or a person with a budget, a problem and a reason to hesitate. From there a unit might want the questions you would ask before proposing anything, a response to the objection this buyer is most likely to raise, a recommendation matched to what they said rather than to what you sell, or a follow-up sequence with timing attached. Later units often move to the relationship after the sale. Discussion boards commonly ask for a real selling experience of your own, analyzed rather than retold, plus a reply testing another student's reading of it.

Where students lose points in MT202

Marks go first to the paper that sells features. A list of what the product includes, with no line connecting any of it to something the buyer said, is the most common failure in the course. Second is the objection answered by contradiction, where the buyer raises price and the writer simply asserts value back at them. Third is a retention recommendation with no cost in it, proposing discounts, points and gifts as though margin were infinite. Points also disappear for buyers described in demographics alone, for follow-up with no timing or trigger, and for scripts that never let the buyer speak, which tells a grader the conversation was imagined from one side.

MT202 grading scale at Purdue Global: how the work is graded, from Purdue Assignments
How Purdue Global grades MT202, visualized by Purdue Assignments.

The MT202 drawers

Unit 1

MT202 Unit 1 discussion board post example

Unit 1 usually asks what separates selling from marketing once real buyers appear. On request, free, 24-48h.

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Unit 2

MT202 Unit 2 buyer profile example

Unit 2 often builds the buyer: budget, problem, and the reason for hesitating. On request, free, 24-48h.

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Unit 3

MT202 Unit 3 needs analysis example

Discovery questions and what each is meant to surface typically anchor Unit 3. On request, free, 24-48h.

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Unit 4

MT202 Unit 4 sales call plan example

Unit 4 in many sections plans one call from opening through to next step. On request, free, 24-48h.

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Unit 5

MT202 Unit 5 objection handling script example

Price, timing and trust objections commonly get worked through around Unit 5. On request, free, 24-48h.

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Unit 6

MT202 Unit 6 sales presentation example

Presenting a matched recommendation rather than a feature list frequently fills Unit 6. On request, free, 24-48h.

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Unit 7

MT202 Unit 7 closing analysis example

Unit 7 often examines closing behavior and where pressure starts costing the relationship. On request, free, 24-48h.

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Unit 8

MT202 Unit 8 account follow-up plan example

Service after the sale, and the timing of the next contact, tend to arrive here. On request, free, 24-48h.

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Unit 9

MT202 Unit 9 seminar reflection example

Retention against acquisition, and what each one costs, usually surfaces in Unit 9. On request, free, 24-48h.

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Unit 10

MT202 Unit 10 customer loyalty plan example

The last unit generally assembles a full relationship plan for one named account. On request, free, 24-48h.

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Different?

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Using a MT202 sample the right way

Read a model for its sequence. Watch where the questions come before the recommendation, how one specific thing the buyer said gets carried into the offer, and what the writer does with the objection instead of arguing past it. That order is what earns the marks here, and students invert it more often than any other move. Then rebuild the same sequence around a product you could describe without notes, because a buyer's hesitation only convinces when the writer knows what the thing costs and does. Give us the unit prompt and the rubric attached to it, and a first sample is written free and back in 24-48h.

How these samples are written

Every sample in this binder is written the way the custom ones are: the rubric decoded row by row, a subject-matched writer drafting to the top band, formatting checked line by line. Purdue Global revises courses; a custom request is always written to the rubric in YOUR classroom, never from a stale template.

MT202 questions, answered

Can I use a selling situation from my own job?

Usually yes, and it makes the paper easier to defend. Keep the employer and the buyer unidentifiable, and alter details that would name either one. What the assignment needs is the shape of the deal: what the buyer wanted, where they hesitated, what got offered next. If you have never sold anything, a purchase where somebody sold to you works just as well.

How long should a sales script actually be?

Shorter than most submissions. Criteria look for structure rather than volume: an opening that earns attention, questions that go somewhere, a recommendation tied to the answers, a close, and a next step. A script covering that in one page usually outscores three pages of dialogue, since every extra exchange is another chance to say something the buyer never prompted.

Does customer loyalty mean a points program?

Not by itself, and points are often the least interesting mechanism in a paper. Loyalty also comes from a delivery date that holds, a representative who calls before renewal, and an ordering process nobody dreads. Sections generally reward the answer that names the behavior it wants repeated and then finds the cheapest credible way to earn it.