Tracing one purchase through a retailer's store and website side by side, from search to return, this finished MT102 Unit 7 channel comparison keeps one named shopper central. Searches like "mt 102 unit 7 assignment example", "mt102 unit 7 sample" and "mt102 unit 7 example" land here.
What a finished MT102 Unit 7 channel comparison looks like
The comparison is organized around a single purchase rather than around two channels in the abstract. The shopper comes first: working hours, distance to the nearest store, and why the vacuum has to be replaced by Saturday. Then the purchase runs through the site: search results, filter options, how many models appear, the price shown, whether stock at the local store is visible, and the pickup window offered. The same purchase then runs through the store: where vacuums sit, how many models are on the floor, whether tags match the site, whether an associate was available. A table sets the two against each other on assortment, price, availability, speed and returns. The analysis names the friction that would push this shopper across channels and recommends closing the widest gap.
How a MT102 Unit 7 example is structured
Prompts vary, but most want a named retailer, a named shopper and a verdict, and the example orders its sections so each supports the next. The shopper profile leads because channel choice is personal: time, distance and urgency decide more than preference does. The purchase is defined next, including the price range and the features that matter. The online path follows, then the in-store path, each described through the same stages in the same order: finding the product, weighing options, confirming price and stock, completing the purchase, and handling a return. A table follows. The analysis then identifies where the channels contradict each other, such as a price gap or a stock display proved wrong at the shelf. A recommendation closes it, framed as a change that holds the shopper whichever channel the search begins in.
The shopper and the deadline
Schedule, distance and urgency described in a few lines, since those constraints choose the channel before any product is chosen.
The site, stage by stage
Search, filtering, price, local stock visibility and the pickup or delivery options, recorded in the order this shopper would meet them.
The store, stage by stage
Where the category lives, models on the floor, tags checked against the site, and associate availability at the hour of the visit.
Where the channels disagree
Price gaps, stock the site claimed and the shelf lacked, and return rules that differ by channel, each logged as friction for this particular shopper.
One gap worth closing
A single recommended fix, justified by the friction that most threatens the sale, with the remaining gaps listed as secondary.
Where marks go in MT102 Unit 7
The common loss in channel comparisons is treating the site and the store as separate businesses with separate customers, which contradicts the premise of the unit. Papers describing each channel in general terms, praising convenience online and service in store, lose points because they never test one purchase against both. A missing shopper costs heavily too, since without schedule and distance there is no basis for saying which channel suits anyone. Price comparisons made on different models, or on different days without noting it, weaken the analysis. Returns are skipped in many papers although they are often where channels diverge most sharply. Many sections expect a table, and its absence costs presentation marks. A recommendation proposing a new app or a bigger store, without tying it to observed friction, reads as generic advice.
Get a MT102 Unit 7 example written to your instructions
Choose the retailer from your profile, a purchase and a shopper, then pass along the Unit 7 prompt and the rubric your section grades against. That first custom comparison is free, written to exactly those instructions, and returned within 24-48h. A shopper with a real deadline makes the friction easier to show, so include one if you can.
MT102 Unit 7 questions, answered
Do I need to make an actual purchase for this comparison?
No. Most sections expect you to take the purchase as far as checkout in each channel without buying, recording what you saw at each stage. Some instructors accept a purchase you made recently if you describe it accurately. What matters is that the details come from a real attempt, not from assumptions about how sites and stores usually behave.
What if the prices online and in the store were identical?
Then say so and treat it as a finding. Price parity is a deliberate strategy for many retailers, and noting it lets your analysis focus on the other differences, such as availability, speed or returns. Identical prices often make the comparison sharper, because the channels then have to be separated on something other than cost.
Can the shopper in the comparison be me?
Often yes, and it can make the paper stronger, since you know your own schedule, distance and priorities exactly. Some sections prefer a described persona, so check the prompt. Either way, present the shopper as a profile with constraints rather than a first-person story, which keeps attention on the channels instead of on the narrator.