An example MT102 Unit 2 retailer profile describing one chain by format, target shopper, pricing position and channels, written as the reference file later units draw on. Searches like "mt 102 unit 2 assignment example", "mt102 unit 2 sample" and "mt102 unit 2 example" land here.
What a finished MT102 Unit 2 retailer profile looks like
The profile reads like a briefing a new assistant store manager might receive before a first shift, not like a company history. It opens with format and scale in one paragraph: a regional grocer with a store count taken from its most recent annual report and a footprint concentrated in three states. The target shopper follows, described by what lands in the cart rather than by a demographic label. Pricing position gets its own paragraph, with the example naming whether the chain runs everyday low pricing or a promotional high-low calendar and pointing to a printed circular or a shelf tag as evidence. Channels, competitors and one recent strategic move close the document, each cited. Nothing in it recommends anything yet; those recommendations belong to later units.
How a MT102 Unit 2 example is structured
Profiles in this course are often written under headings the instructor supplies, and the example follows a common sequence. Company overview comes first: legal name, format, headquarters, scale, and where the stores cluster. The target shopper section follows, and most of the analysis lives there, because every later unit asks what a decision does for that person. Merchandise mix comes third, summarized by department and by the balance between national brands and private label. Pricing position is fourth. Channels come next, covering store, site, app, pickup and delivery, and which of them the chain seems to be investing in. The competitive set closes the body, naming two or three rivals by format and the ground each one contests. A short final paragraph lists the questions the profile leaves open, which later units in many sections return to answer.
Format and footprint
Store count, format and regional concentration, each figure tied to a filing or trade source so a reader can find it again and see what year it describes.
The shopper, by basket
Who buys here, described through what goes into the cart and how often that person returns, with any demographic detail kept secondary to observed behavior.
National brand against private label
The merchandise mix summarized by department, with the share of shelf given to the retailer's own brands noted wherever it can be observed or sourced.
Where the price sits
Everyday low pricing or promotional cycles, shown through evidence such as a circular, a published price-match policy or the structure of a loyalty program.
Rivals and open questions
Two or three competitors identified by format, followed by the questions about assortment, price and channel that the profile cannot yet answer on its own.
Where marks go in MT102 Unit 2
The profile that loses most is one copied from a company's About page: founding date, founder's name, a mission statement, and nothing a later unit can use. Second is a target shopper described as everyone, which leaves the assortment and pricing units with nobody to serve. Figures without a source cost points in nearly every section, and so do figures from a year the retailer has since moved past. Pricing position asserted without evidence, a chain labeled a discounter because it feels cheap, is another common deduction. Profiles also lose marks for mixing description and recommendation too early, proposing changes before the baseline is complete. Heading and citation rows are cheap to earn and routinely missed in the second unit of an unfamiliar course.
Get a MT102 Unit 2 example written to your instructions
A custom profile can be built around the retailer you intend to follow all term. Supply the Unit 2 instructions, the rubric and the chain's name; the sample comes back in 24-48h under the headings your section uses, and nothing is charged for the first. Still deciding between two chains? Name both.
MT102 Unit 2 questions, answered
Can I switch retailers after Unit 2?
You can, but it costs more than it seems, since later units usually build on the baseline this profile sets. If the first choice turns out to publish too little, tell your instructor early and profile the replacement to the same standard. A switch late in the term tends to leave the final strategy plan resting on evidence gathered in only a few units.
Where do store counts and other figures come from?
Publicly traded chains file annual reports, and those are the strongest source for store count, square footage and sales. Trade publications and investor pages fill the gaps. For a private or local retailer, your own observation and the store's published materials count as evidence, provided the paper says plainly where each figure came from and when you gathered it.
Is a profile of an online-only retailer acceptable?
Sections vary, so check the prompt first. Several later units often ask about store layout and in-store merchandising, which an online-only company cannot supply, so a retailer operating both stores and a site tends to carry the whole term more easily. Where your section allows it, an online retailer works as long as you explain how the store-based units will be adapted.