GB512 Unit 2 Audience Rewrite Exercise Example

Reviewed by Chester Goodwin, MBA Business Communications Purdue University Global Free custom sample in 24 to 48h

This GB512 Unit 2 audience rewrite exercise writes one set of facts twice for two readers who need different things. Purdue Global GB 512, Business Communications, asks MBA students to adapt a message to its audience and explain every choice. A composite medical supply distributor is moving a seven-clinic group from twice-weekly to weekly Thursday delivery with a Tuesday noon order cutoff. The purchasing director's letter leads with the reason and a delivery fee falling from $1,240 to $868 a month. The office managers' email leads with the cutoff, lists the two changed steps and skips freight economics. A rationale explains each difference in order, vocabulary, length, emphasis, sentences and tone.

CourseGB512 Business Communications
UnitUnit 2
Paper typeAudience rewrite exercise
LengthAbout 650 words, 5 pages double-spaced
FormatAPA 7 student paper
SchoolPurdue University Global
ProgramMBA
UpdatedOctober 2026

Free sample paper for GB512 Unit 2

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One Delivery Change, Two Readers: A Unit 2 Audience Rewrite Exercise With Rationale

[Student Name]

Purdue University Global

GB512: Business Communications

Unit 2 Audience Rewrite Exercise

[Instructor Name]

[Date]

The medical supply distributor, its customer and the figures are composite and illustrative; the sources cited are real.

What this part is doingNaming both readers and what each version leads with tells the reader where the differences will be.
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Version A: For the Purchasing Director

Subject: Weekly delivery from April 1 lowers your delivery fee by 30 percent

Dear Ms. Okafor,

Beginning April 1, Meridian Clinical Supply will deliver to Lakeview Medical Group's seven clinics once a week, on Thursdays, instead of twice a week. Consolidating deliveries cuts our freight cost on your account, and we are passing the saving to you: your monthly delivery fee will fall from $1,240 to $868, a reduction of 30 percent.

Your contract pricing, product list and emergency delivery terms do not change. Same-day emergency delivery remains available at the current fee.

To support weekly delivery, clinic orders will need to reach us by Tuesday at noon. We will send each clinic's office manager the details directly.

Please let me know if you would like to discuss the change. I am available any afternoon next week.

Sincerely, Dana Whitfield, Account Manager

Version B: For the Clinic Office Managers

Subject: New order deadline: Tuesdays at noon, starting April 1

Hello,

Starting April 1, please place your weekly supply order by Tuesday at noon. Orders received by then will arrive Thursday.

Two things change:

Order once a week. Combine what you used to order on Monday and Thursday into one Tuesday order.

Late orders wait a week. Orders placed after Tuesday noon will arrive the following Thursday. If you need something sooner, call us for emergency delivery.

Everything else stays the same: the same ordering portal, the same products and the same contact number.

Thank you, Dana Whitfield, Meridian Clinical Supply

The facts are identical in both versions; what changes is which fact comes first, because each reader needs a different one first.

What this part is doingThe highlighted sentence states the principle that the rationale applies point by point.
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Rationale

Order. The purchasing director manages the contract and the budget, so Version A opens with the reason for the change and the money it saves her. The office managers place the orders, so Version B opens with the one thing they must do differently, the Tuesday deadline. Guffey and Loewy recommend organizing a message around the reader's most important question (Guffey & Loewy, 2022). Each reader's first question is different.

Vocabulary. Version A uses contract language, such as delivery fee, contract pricing and emergency delivery terms, because the director negotiated those terms. Version B uses the words office managers use every day, order, portal and deadline, and avoids freight economics entirely.

Length and format. Version A is in letter form with full paragraphs, suited to a formal business relationship. Version B is short, with a list for the two changed steps, because office managers will read it between patients and may print it for the supply closet. Peter Cardon notes that lists help readers find and remember action steps (Cardon, 2021).

Emphasis. Version A emphasizes the saving and what stays the same in the contract, because the director's concern is cost and risk. Version B emphasizes what happens to a late order, because that is the mistake an office manager is most likely to make.

Sentences. Joseph Williams and Joseph Bizup argue that readers understand sentences best when the main action is in the verb and the person acting is the subject (Williams & Bizup, 2017). Version B follows that closely, with sentences such as "Combine what you used to order on Monday and Thursday," because its readers need to act. Version A uses slightly longer sentences, since its reader is weighing a change rather than carrying it out.

What this part is doingTracing even sentence style to the reader shows the rationale covers more than order and length.
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Tone. Both versions are courteous, but Version A is more formal, matching a contract relationship, while Version B is friendly and plain, matching people who place orders and know the account manager by name.

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References

Cardon, P. W. (2021). Business communication: Developing leaders for a networked world (4th ed.). McGraw Hill.

Guffey, M. E., & Loewy, D. (2022). Business communication: Process and product (10th ed.). Cengage.

Williams, J. M., & Bizup, J. (2017). Style: Lessons in clarity and grace (12th ed.). Pearson.

Reading the GB 512 Unit 2 instructions

GB512 Unit 2 asks you to rewrite one message for two different readers and explain your choices. Keep the facts identical in both versions. Change what each reader needs changed: the order in which information appears, the vocabulary, the length and format, the emphasis and the tone. Decide what each reader's first question is and answer it first. Then write a rationale that walks through each difference and names the reader trait behind it, such as the reader's role, what they control, how they will read the message and what mistake they are most likely to make. Cite the course text's audience framework where it supports a choice. Expect two messages and a rationale of about three to five hundred words, with APA 7 citations.

How the GB 512 Unit 2 example is put together

Version A, to the purchasing director, has the subject Weekly delivery from April 1 lowers your delivery fee by 30 percent and states that contract pricing, products and emergency terms do not change, noting that clinics will hear about the cutoff directly. Version B, to clinic office managers, has the subject New order deadline: Tuesdays at noon, starting April 1, lists two changes, ordering once a week and late orders waiting a week, and confirms the portal and contacts stay the same. The highlighted sentence states the principle. The rationale covers order, citing Guffey and Loewy on the reader's first question; vocabulary; length and format, citing Cardon on lists; emphasis; sentences, citing Williams and Bizup on actions in verbs; and tone, matching a contract relationship in one version and a friendly working relationship in the other.

Reading the GB512 Unit 2 grading rubric

GB512 instructors grade this exercise on whether the two versions are genuinely different and whether each difference is explained. The facts must not change between versions. Credit goes to versions that answer each reader's first question first and that change vocabulary, format and emphasis to fit. The rationale carries significant weight: each difference should be tied to a specific reader trait, such as role or how the message will be used. Covering sentence style and tone as well as order shows depth. Citations should support choices rather than decorate. Guffey and Loewy, Cardon and Williams and Bizup's Style: Lessons in Clarity and Grace provide the references in APA 7.

GB512 Unit 2 help from the desk

Many GB512 Unit 2 exercises produce two versions that differ only in greeting and length. Others change the facts, such as adding a benefit for one reader, which defeats the exercise. A frequent gap is the rationale: saying a version is more formal without explaining why that reader needs formality leaves the choice unexplained. Some writers ignore how each reader will actually read the message. Keep the facts fixed, find each reader's first question, change order, words, format and emphasis to fit, and explain every difference with a reader trait.

Get a GB512 Unit 2 example written to your instructions

Give the Unit 2 prompt, the two readers it names, and your GB512 rubric to the desk. Both rewritten versions and the rationale are written in 24 to 48 hours, the first sample free, with facts kept identical across the pair. Invented scenarios work too when the prompt asks you to supply one. The paper above is an original model document written by our desk, not a submitted student paper and not an official Purdue University Global document.

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GB512 Unit 2 questions, answered

What if my prompt lets me choose the message and both readers?

The strongest finished examples choose a message with real stakes for two readers who differ in role and knowledge, such as a policy change seen by an executive and by frontline staff. Readers who are too similar produce versions that barely differ, which limits what the rationale can say. The sample shows how far apart two versions can reasonably go.

How long should each rewritten version be?

Length is itself an audience decision, so the two versions usually differ. An executive version often runs shorter, and an operational one may run longer if it includes procedures. Most GB512 prompts set a range or a page limit for the whole submission. Staying inside it while letting each version find its own length is what graders expect.

Does the rationale need citations?

Some sections require one or two, commonly the course text's audience analysis framework; others treat the rationale as reflective and skip sources. Your instructions settle that. Where citations appear, they support a claim about readers, such as how executives scan messages, rather than decorating the memo. APA format applies if sources are used.

Where can I find a free GB512 Unit 2 sample paper?

This page carries a full GB512 Unit 2 audience rewrite exercise with two versions of a delivery change for a purchasing director and clinic office managers, a rationale and APA 7 references.

Why does the office managers' version skip the freight saving?

Office managers place orders but do not manage the contract or budget. Their first question is what to do differently, so the version leads with the Tuesday cutoff and leaves the economics to the director's letter.