Valued line by line, a grocer's recovery-zone package lists at 62,000 dollars with a 53,000 floor, and MT243's Unit 8 memo shows the basis for both. Searches like "mt 243 unit 8 assignment example", "mt243 unit 8 sample" and "mt243 unit 8 example" land here.
What a finished MT243 Unit 8 valuation and pricing memo looks like
A memo of four pages to the property's partnership director, with a valuation table and a script appendix. The table values eight assets by the method suited to each. Recovery-zone signage, seen by about 35,300 finishers and family members, is worth 212 dollars at a 6-dollar CPM. Two dedicated emails to 39,000 opted-in runners come to 3,120 at 40 dollars per thousand sends. Livestream logo time, 1,140 seconds before an average minute audience of 8,700, has a raw media equivalency of 7,273, discounted to 1,818 because a logo is not an advertisement. Finisher bag sampling, 13,300 bags at the grocer's in-store cost of [3.10 dollars] a sample, contributes 41,230. Tangible value totals 52,905; a 15 percent premium for grocery exclusivity brings it to 60,841.
How a MT243 Unit 8 example is structured
Each asset is valued by the method that fits what it delivers, and the memo explains the choice before the arithmetic. Exposure assets use cost per thousand at rates for comparable media. Hands-on sampling uses replacement cost, what the grocer would otherwise pay to put product in a shopper's hand, because that is the budget the sponsorship would displace. Media equivalency appears once, for the livestream, with its limits written beside it: it counts seconds on screen rather than attention, and treats a logo as though it were a message. The exclusivity premium is argued from what the category designation blocks, not assumed. A comparables section sets the result against two regional races whose finish-zone packages sold between 45,000 and 70,000 dollars. Pricing then separates value from price, sets a floor at tangible value, and splits the fee into cash and product counted at cost.
A method for each asset
Cost per thousand for exposure, replacement cost for sampling, market rate for the expo booth and hospitality. The memo says why each method fits before applying it.
Why signage is worth so little
Thirty-five thousand people passing a banner once comes to about 212 dollars of exposure at outdoor rates. The figure is small on purpose, and the memo leaves it that way.
Media equivalency, with its limits
Livestream logo seconds priced as if they were spots give 7,273 dollars. The memo keeps a quarter, explains the discount, and says what the method cannot show.
Sampling carries the package
Bags in 13,300 finishers' hands account for about 78 percent of tangible value, priced at the grocer's own sampling cost, bracketed because only the grocer knows it.
Floor, list and in-kind
List at 62,000 dollars, walk away below 53,000, and accept part of the fee in product counted at the grocer's cost rather than its shelf price.
Where marks go in MT243 Unit 8
Pricing memos in MT243 are graded on the basis shown, and the most damaging gap is a figure with no route back to what the package delivers. A number borrowed from last year's rate card, or from what the property needs to cover its costs, gives the sponsor nothing to accept except faith. Media equivalency presented as value, without discount or caveat, draws pointed comment, since it counts exposure and ignores effect. Impressions inflated by counting every spectator several times read as salesmanship. Graders expect method matched to asset: sampling and hospitality valued like signage come out undervalued, and signage valued like sampling comes out overvalued. Exclusivity added as an unexplained premium, no comparables, and no floor below which the property walks away are other recurring comments. In-kind value taken at retail price overstates the deal.
Get a MT243 Unit 8 example written to your instructions
Valuation needs quantities, so paste in whatever your Unit 8 case gives: audience counts, asset lists, rate references, comparable deals, even rough estimates. Add the prompt and rubric. Each asset is valued by a method suited to it, computed and checked, with limits stated beside the figures. It arrives in 24-48h; the first custom sample costs nothing.
MT243 Unit 8 questions, answered
What is media equivalency and why is it criticized?
It prices sponsor exposure as if the same seconds or column inches had been bought as advertising. It is easy to compute and widely reported, but it counts exposure rather than attention or effect, and treats a glimpsed logo as equal to a crafted message. The sample uses it once, discounts it heavily, and states those limits beside the figure.
How is cost per thousand applied to sponsorship assets?
Estimate the impressions an asset delivers, divide by a thousand, and multiply by the rate paid for comparable media. The weak point is always the impression count, so the sample names each count's source and avoids multiplying crowd estimates by assumed repeat views. For assets that deliver something other than exposure, such as sampling, a different method fits better.
Why set a floor price as well as a list price?
Because negotiation will happen, and a property that has not decided its walk-away point tends to concede past it. The sample sets the floor at tangible value, the sum of what the assets demonstrably deliver, and lists above it by the exclusivity premium. Everything between the two is room to negotiate on terms rather than on value.