| Course | MT243 Sport Sponsorships and Sales |
|---|---|
| Unit | Unit 2 |
| Paper type | Asset inventory |
| Length | About 900 words, 6 pages double-spaced |
| Format | APA 7 student paper |
| School | Purdue University Global |
| Program | BS in Business Administration |
| Updated | October 2026 |
Free sample paper for MT243 Unit 2
Sixty-Three Assets in Nine Families: A Unit 2 Asset Inventory for a Lakefront Marathon Weekend
[Student Name]
Purdue University Global
MT243: Sport Sponsorships and Sales
Unit 2 Asset Inventory
[Instructor Name]
[Date]
The Harbor Point Marathon Weekend, its sponsors, contracts and every figure are composite and illustrative; the sources cited are real.
The Property
The Harbor Point Marathon Weekend runs four races over two days in October: a marathon, a half marathon, a 10K and a children's mile. Last year it had 14,200 registrants, a two-day expo with about 19,500 visits, a four-hour livestream of the marathon and an email list of 39,000 past runners who opted in to messages from the event and its partners. The event is owned by a nonprofit running club and managed by a two-person staff with a partnership coordinator.
The title sponsor, a regional bank, left after it merged with a larger bank that already sponsors a different marathon in the region. Its deal included the event name, the bibs, the start and finish arches and the livestream. Those rights are now available, and the board wants to replace the bank within one season.
Before selling anything, the staff needs a full list of what can be sold. Cornwell (2020) notes that properties often undersell because they price a few visible assets and overlook the rest, especially digital, data and hospitality rights. This inventory lists every asset the event controls, with its quantity, audience and status.
How the Table Is Organized
The master table groups assets into nine families. Each row gives the asset, the quantity available, the audience it reaches, whether it can be sold exclusively, and its status: available, sold or in kind. The full table has sixty-three rows; the summary below gives each family's main assets.
Naming and presenting rights: event title, presenting rights for each of the four races, the expo name, the children's mile name; all available
Course and venue: start and finish arches, mile markers, kilometer flags at the 10K, two cheer zones, aid station naming at eleven stations, finish line banner; one aid station sold in kind to a grocery chain
Participant items: bibs, race shirts, finisher medals and ribbons, finisher bags, pace bands, the participant guide; all available except the bag sampling slot already promised for one year
Expo: booth spaces in three sizes, the stage, the packet pickup area, the expo bag, floor decals; about 70 booths
Digital and data: website banners, app sponsorship, two dedicated partner emails a year to the 39,000 list, social posts, runner tracking alerts, results page sponsorship
Broadcast and content: livestream title, segment sponsorships, on-screen logo time, the post-race highlight video
Hospitality: VIP tent passes, guaranteed entries for clients and employees, the start-line club for 200 guests
Community and charity: the charity runner program, the school running partnership, the volunteer program of about 1,800 people
Category designations: official bank, official grocer, official health insurer and similar titles
Sold and Closed Categories
Three categories are already closed. Footwear belongs to a local running retailer through 2027. On-course hydration belongs to a sports drink company under a deal covering all events in a national race series the marathon belongs to. Medical services belong to a hospital system that staffs the medical tents and the finish line medical area.
These closures matter for the next sale. A shoe brand cannot be offered any rights. A health insurer could be a sponsor, but the staff must confirm that its category does not overlap with the hospital system's rights, since some hospital contracts include health and wellness messaging.
Rights and Restrictions
Several assets carry restrictions. The city's permit limits signage on the lakefront path to temporary banners no higher than eight feet. The national race series controls the logo positions on bibs, reserving the lower third for its own sponsors. The email list may be used only for messages about the event and partner offers relevant to runners, under the opt-in language runners accepted. And the charity program cannot carry a commercial sponsor's name in its title.
An asset the staff cannot legally sell is worse than one it forgot to list, because a sponsor will hold the event to its promise.
What Is Most Valuable
The inventory points to three assets the bank used little and a new sponsor could use more. The email list reaches 39,000 people who chose to hear from the event, and the bank sent only one message a year. The expo draws about 19,500 visits from people with time to talk, and the bank had a small booth. The pace bands, printed for any runner who asks, go home with runners and stay with them through training. Each could support a sponsor's own objectives better than a logo on an arch. Wakefield (2012) argues that sponsorships work when they engage fans in activity rather than simply exposing them to a name, and these three assets are the ones where runners do something. Mullin et al. (2014) likewise count hospitality, data and on-site interaction among the benefits a sponsorship package can carry, not signage alone.
Next Steps
The inventory will be used in three ways. The partnership coordinator will screen prospects against it in the next unit. The pricing team will value each asset family. And the board will confirm the restrictions with the city and the race series before any proposal goes out.
References
Cornwell, T. B. (2020). Sponsorship in marketing: Effective partnerships in sports, arts and events (2nd ed.). Routledge.
Mullin, B. J., Hardy, S., & Sutton, W. A. (2014). Sport marketing (4th ed.). Human Kinetics.
Wakefield, K. L. (2012). How sponsorships work: The sponsorship engagement model. Event Management, 16(2), 143-155. https://doi.org/10.3727/152599512X13343565268384
The Purdue Global MT243 Unit 2 instructions
Unit 2 asks students to list everything a sport property can sell to sponsors before any proposal is written. The prompt usually expects assets grouped into families, such as naming rights, venue signage, participant items, digital and data, broadcast, hospitality and community programs, with quantity, audience reached, exclusivity and current status for each. Existing contracts and category closures must be shown so a salesperson never offers what is sold. Restrictions from permits, leagues or privacy terms deserve their own section. Choose a property you can describe fully, a race, a minor league club or a college event. Expect about six pages in APA 7 built around one master table, citing sources on sponsorship inventory and valuation.
How this MT243 Unit 2 example is built
The inventory opens on the property's scale and the bank's exit, then cites Cornwell on how properties undersell by overlooking digital, data and hospitality rights. A table section explains the five columns and summarizes nine families, with a margin note on grouping assets so they can be packaged. The closed categories follow, with a caution about the hospital's possible overlap with a health insurer. Rights and restrictions cover banner height, the race series' share of the bib and the email opt-in, and the highlighted line warns that selling an asset the event cannot deliver is worse than forgetting one. A section singles out the email list, expo and pace bands with Wakefield and Mullin and colleagues, and next steps close it with a second note.
Where the points sit in the MT243 Unit 2 rubric
Inventories are judged mainly on completeness, accuracy of status and usefulness for selling. A table that covers every family, including digital, data and community assets, earns more than one limited to signage. Each row should carry a quantity and audience so it can later be valued. Graders reward clear marking of sold and in-kind categories and an honest list of restrictions, since overselling rights creates legal and relationship problems. Pointing out undervalued assets shows commercial judgment. Organization matters, so a table grouped into families that a salesperson could use is worth more than a long unsorted list. Accurate citations and a short note on how the inventory will be used finish the marks.
MT243 Unit 2 help from the desk
The most common gap in an asset inventory is leaving out intangible or digital assets, such as data, email lists or category titles, because they cannot be seen at the event. Another is listing assets without quantities, which makes later pricing impossible. Some students forget existing contracts and closed categories, so the inventory offers what has already been sold. Others ignore permit or league restrictions. Watch for double counting when one asset, such as a finish banner, appears both in course signage and in broadcast. Send the event's schedule and the sponsors you know of, and a writer can draft the families, columns and closed categories for your property.
Get an MT243 Unit 2 example written to your instructions
Asset inventories begin with the property your Unit 2 prompt names, whether an assigned team, a campus program or an event of your choosing. Send its details, the rubric and any existing sponsor list, since conflicts come from there. The inventory arrives in 24-48h with rights status on every row, and a first custom sample is free. The paper above is an original model document written by our desk, not a submitted student paper and not an official Purdue University Global document.
More MT243 papers and BS in Business Administration samples
- MT243 Unit 1: Discussion Board Post
- MT243 Unit 3: Prospect Research Brief
- MT243 Unit 4: Audience Profile
- MT243 Unit 5: Sponsorship Proposal
- MT243 Unit 6: Seminar Reflection
- MT243 Unit 7: Activation Plan
- MT243 Unit 8: Valuation and Pricing Memo
- MT243 Unit 9: Measurement and Reporting Plan
- MT243 Unit 10: Renewal Case
- MT242 Unit 2: Program Structure Analysis
- MT241 Unit 2: Metric Definition Exercise
- MT240 Unit 2: Concept Application Paper
- MT237 Unit 2: Supply Chain Map
MT243 Unit 2 questions, answered
How detailed should an asset inventory be?
Detailed enough that someone pricing the assets could count them: quantities, audiences, dates and rights status. A row reading signage tells a buyer little; a row reading two finish-line banners, seen by about 13,000 finishers and their families, sold exclusively, tells them what they would get. Most rubrics reward that specificity over a longer list.
Are intangible assets worth listing?
Yes, labeled as intangible. Association with a city, with health or with a cause can matter to a sponsor as much as a banner, but it has no count. List it separately, say what it offers and resist attaching a number, since an invented figure weakens the credible ones around it.
What if the existing sponsor contracts are unknown?
Say so in the inventory and mark categories as unverified. For an assigned real property, public sponsor lists and partner pages usually show the major categories. For a composite or invented property, state the assumed existing deals openly so a reader knows which exclusions the inventory is working around.
Where can I find a free MT243 Unit 2 sample paper?
You can read the full MT243 Unit 2 asset inventory on this page. It lists sixty-three sellable assets of a composite marathon weekend in nine families, marks three closed categories and sets out the restrictions.
Which categories are closed in the MT243 Unit 2 sample?
Footwear, held by a local running retailer through 2027; on-course hydration, under a sports drink deal across the national race series; and medical services, held by the hospital system that staffs the medical tents.