GB792 Unit 4 Asset Pricing Memo Example

Reviewed by Chester Goodwin, MBA Advanced Topics in Finance Purdue University Global Free custom sample in 24 to 48h

This GB792 Unit 4 asset pricing memo asks whether the value premium pays for distress risk, as Fama and French argued, or reflects investors extrapolating past growth, as Lakonishok, Shleifer and Vishny argued. Purdue Global GB 792, Advanced Topics in Finance, asks doctoral students who completed the MBA to state what evidence would separate competing explanations. The memo defines HML precisely and gives each account a prediction: risk says returns follow a stock's loading on the factor, mispricing says they follow the book-to-market ratio itself. Daniel and Titman's 1997 test favored the characteristic; Davis, Fama and French's sample back to 1929 favored the loading. The memo takes a position and names what would reverse it.

CourseGB792 Advanced Topics in Finance
UnitUnit 4
Paper typeAsset pricing memo
LengthAbout 840 words, 6 pages double-spaced
FormatAPA 7 student paper
SchoolPurdue University Global
ProgramMBA
UpdatedOctober 2026

Free sample paper for GB792 Unit 4

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Risk or Mistake: A Unit 4 Asset Pricing Memo on What the Value Premium Pays For

[Student Name]

Purdue University Global

GB792: Advanced Topics in Finance

Unit 4 Asset Pricing Memo

[Instructor Name]

[Date]

The memo concerns real published research; its position is the candidate's.

What this part is doingPosing the question as a choice between two named accounts tells the reader the memo will test, not survey.
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Memo

To: GB792 seminar From: Doctoral candidate Re: What would distinguish a risk premium from a mispricing in value stocks

Summary

The two leading explanations of the value premium make different predictions about whether returns follow a stock's exposure to a risk factor or follow its book-to-market ratio itself. The most direct test of those predictions, by Daniel and Titman, favored mispricing in one period; the reply by Davis, Fama and French, using a much longer sample, favored risk. The memo's position is that the evidence has not separated the accounts, and it names what would.

What the Premium Is

The value premium is the return earned by stocks with high ratios of book value to market value, value stocks, over stocks with low ratios, growth stocks. Fama and French (1993) built a factor to capture it, called HML for high minus low. Within groups of small and large stocks, the factor holds stocks in the top 30 percent of book-to-market and sells those in the bottom 30 percent. The average return to that factor over long samples of American stocks has been positive and economically meaningful.

Two Explanations, Two Predictions

The risk explanation. Fama and French (1993) argued that high book-to-market firms are often in financial distress or have poor prospects, and that their returns move together in a way that represents a risk investors cannot diversify away. Investors who hold them bear that risk and are paid for it. If this is right, a stock's expected return should depend on how strongly its returns move with the HML factor, its loading or covariance, whatever its current book-to-market ratio happens to be.

The mispricing explanation. Lakonishok et al. (1994) argued that investors extrapolate past performance too far into the future. Growth stocks, which have done well, are bid up on expectations that their growth will continue, and value stocks, which have done poorly, are sold down on expectations that their troubles will last. When results revert toward the average, value stocks outperform. If this is right, expected returns should depend on the characteristic itself, the book-to-market ratio, whatever the stock's covariance with any factor.

The predictions separate only when the characteristic and the covariance are pulled apart. Most of the time, high book-to-market stocks also load heavily on HML, so both explanations predict the same thing.

What this part is doingShowing that the two accounts usually predict the same returns explains why ordinary evidence cannot choose between them.
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The Test and the Reply

Daniel and Titman (1997) designed a test to pull them apart. They sorted stocks first on book-to-market and then, within each group, on their estimated loadings on the HML factor. If risk drives returns, stocks with high loadings should earn more than stocks with low loadings even when their book-to-market ratios are similar. They found that, in their sample from the 1970s through the early 1990s, returns followed the characteristic and not the loading: within a book-to-market group, stocks with high and low loadings earned similar returns. They interpreted this as evidence against the risk explanation.

Davis et al. (2000) replied with a sample running back to 1929. Over that longer period, they found that loadings did help explain returns, and that the characteristic did not dominate as it had in the shorter sample. They argued that the Daniel and Titman result was specific to its period. The disagreement therefore turns partly on which sample is more informative: a shorter, more recent one with more precise data, or a longer one with more history and more variation.

What this part is doingExplaining that the dispute turns on the sample shows the memo has located the real source of disagreement.
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The decisive test asks whether returns follow the ratio or the risk, and the answer changed when the sample changed.

The Memo's Position

The evidence has not settled the question. The direct test produced opposite answers in different samples, and each side has a reasonable argument for preferring its sample. The case for mispricing gains some support from the finding that value stocks did not perform especially badly in recessions or falling markets, when a distress risk premium would predict they should (Lakonishok et al., 1994). The case for risk gains support from the consistency of the premium across countries and long periods, which is harder to attribute to one pattern of investor error.

What Would Reverse the Position

Two kinds of evidence would move the memo toward one side. If the characteristic-versus-covariance test, repeated on new samples from other countries, consistently found that returns followed the ratio rather than the loading, the mispricing account would gain decisively. If, instead, value stocks were shown to do particularly badly in states of the world that investors fear most, such as deep recessions or financial crises, in a way that matched the size of the premium, the risk account would gain. Either would be more persuasive than further averages of the premium itself, which both explanations already predict.

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References

Daniel, K., & Titman, S. (1997). Evidence on the characteristics of cross sectional variation in stock returns. The Journal of Finance, 52(1), 1-33. https://doi.org/10.1111/j.1540-6261.1997.tb03806.x

Davis, J. L., Fama, E. F., & French, K. R. (2000). Characteristics, covariances, and average returns: 1929 to 1997. The Journal of Finance, 55(1), 389-406. https://doi.org/10.1111/0022-1082.00209

Fama, E. F., & French, K. R. (1993). Common risk factors in the returns on stocks and bonds. Journal of Financial Economics, 33(1), 3-56. https://doi.org/10.1016/0304-405X(93)90023-5

Lakonishok, J., Shleifer, A., & Vishny, R. W. (1994). Contrarian investment, extrapolation, and risk. The Journal of Finance, 49(5), 1541-1578. https://doi.org/10.1111/j.1540-6261.1994.tb04772.x

GB792 Unit 4 instructions, in plain terms

Unit 4 in GB792 asks you to write a short memo on what a return premium pays for. Open with a summary paragraph that states your conclusion. Define the premium precisely, including how its factor is constructed. Present the competing explanations and turn each into a prediction that differs from the others. Explain when the predictions coincide and when they can be separated. Report the tests that tried to separate them, with each study's sample and result, and explain why the studies may disagree. State your own position clearly, with the strongest evidence on each side. Then say what new evidence would reverse your position. Address the memo to the seminar and keep it to about four pages. Cite the original papers for each explanation and test in APA 7 rather than textbook summaries.

How the GB 792 Unit 4 example is put together

Under its header, the memo's summary says the evidence has not separated the accounts. HML is defined as the return on high minus low book-to-market portfolios within size groups. Fama and French's distress interpretation and Lakonishok and colleagues' extrapolation story each receive a prediction about loadings or characteristics, and the memo explains why the two usually coincide. Daniel and Titman's double sort and Davis and colleagues' longer sample are described, and the highlighted sentence observes that the answer changed with the sample. The position cites recession performance on one side and consistency across countries on the other. The memo ends by naming two kinds of evidence that would move it.

Where the points sit in the GB792 Unit 4 rubric

The GB792 asset pricing memo is graded on how sharply it separates the explanations. Instructors give significant weight to predictions that differ, since a memo whose explanations predict the same thing cannot weigh them. A precise definition of the factor is expected at the start. Reporting the tests with their samples, and explaining why results differ, shows command of the literature. A clear position, stated with its strongest support and its weakest point, earns more than a balanced summary that takes none. Naming evidence that would reverse the position is often a separate rubric line, because it shows the position is held for reasons. Concision matters in a memo, and the original articles should be cited accurately.

GB792 Unit 4 help: mistakes that cost points

Many GB792 value premium memos summarize the risk and mispricing stories without stating what each predicts differently. Others treat the premium's size as evidence for one side, though both explanations predict a premium. Daniel and Titman's result is often reported as decisive without the longer-sample reply. Students frequently avoid taking a position, or take one without saying what would change it. Memos sometimes drift into investment advice about value stocks. Define the factor, write distinct predictions, explain when they diverge, report the tests and the disagreement, take a position and name the evidence that would reverse it. If your seminar assigns another factor, we can draft the memo with the same structure.

Get a GB792 Unit 4 example written to your instructions

Is your Unit 4 premium value, size, profitability or something else? Send the memo prompt, the rubric and any readings assigned, and the memo produced will define the factor exactly, give each explanation a testable prediction and state a position with its reversal condition. No fee applies to the first custom sample, which usually takes 24-48h. The paper above is an original model document written by our desk, not a submitted student paper and not an official Purdue University Global document.

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GB792 Unit 4 questions, answered

Can the memo address a factor other than value?

Yes. Profitability, investment, momentum and low volatility all invite the same question, and the memo's structure transfers directly: define the factor exactly, write risk and mispricing as competing predictions, then read the evidence against them. Value is used in this sample because the characteristics-versus-covariances exchange makes the competing predictions unusually concrete and well documented.

Is this memo investment advice about value stocks?

No. It weighs academic evidence about why a return pattern exists and makes no recommendation about holding any security or style. A memo drifting into portfolio advice would be answering the wrong question, and doctoral readers mark that down. Your section's prompt defines the audience, and in this course the audience is scholarly rather than a client.

Where can I find a free GB792 Unit 4 sample paper?

A complete GB792 Unit 4 asset pricing memo is on this page, weighing distress risk against extrapolation as explanations of the value premium and naming the evidence that would decide.

What is the HML factor?

It is the return on a portfolio that holds stocks with high book-to-market ratios and sells stocks with low ratios, formed within size groups, which Fama and French used to capture the value premium.

What did Daniel and Titman's test show?

Sorting on both book-to-market and factor loadings, they found returns followed the ratio rather than the loading in their sample, which they read as evidence against the risk explanation.