What it costs to reach the right thousand people reorders every vehicle in this GB531 Unit 6 media plan, which then schedules a six-week Houston flight. Searches like "gb 531 unit 6 assignment example", "gb531 unit 6 sample" and "gb531 unit 6 example" land here.
What a finished GB531 Unit 6 media plan looks like
Around seven pages with three tables and a flowchart. The first table converts each vehicle's price to cost per thousand target adults: local TV news and weather, $24 on a 30 percent on-target share, becomes $80; connected TV bought on household data, $42 at 80 percent, becomes $52.50; streaming audio, $16 at 32 percent, becomes $50; weather pages on local news sites, $12 at 22 percent, become about $54.55. The second table allocates Houston's $250,623 pre-season flight and computes target rating points and cost per point against a universe of 900,000: 139 points on television at $720 each, 186 on connected TV at $472, 84 on audio at $450, 51 on the web at $491. Modeled reach is 90.9 percent at an average frequency of 5.1.
How a GB531 Unit 6 example is structured
Audience and media habits from the profile are restated at the outset, since every vehicle answers to them. The target cost table comes next because it changes the ranking: vehicles are compared on what it costs to reach the core, not on their rate cards. Allocation follows, with each vehicle's role stated: television for reach during weather segments the core watches before storm season, connected TV for frequency against known homeowners, audio for commute hours, web for weather-page visits. Rating points and cost per point are computed against the target universe and shown with the formula. Reach and frequency come from a stated model, independent reach within each vehicle's audience and random exposure counts, run as a script in the appendix. Direct mail and search sit outside the rating-point math, and the flowchart places the flight from early May to mid-June.
Rate cards against the target
Every vehicle's cost per thousand is divided by its on-target share. Television's $24 becomes $80 while connected TV's $42 becomes $52.50, which reorders the plan before a single dollar is placed.
A role for each vehicle
Television reaches the core during weather segments, connected TV adds frequency against known homeowners, audio covers the commute, and weather pages catch storm-season checking. No vehicle is included for its size alone.
Points computed, formula shown
One target rating point in Houston equals 9,000 target impressions, so television's $80 target cost per thousand gives $720 a point. The same arithmetic runs for each vehicle, totaling 459 points across the flight.
Reach from a stated model
A simulation assumes independent reach within each vehicle's audience and random exposure counts. It returns 90.9 percent reach, 5.1 average frequency and 70.7 percent reached three or more times, its assumptions listed beside the output.
Mail and search outside the points
About 60,400 postcards at $0.72 each go to target ZIP codes, and $43,511 of search buys roughly 10,600 clicks at $4.10. Both are costed but kept out of the rating-point totals, which count only measured audiences.
Where marks go in GB531 Unit 6
Comparing vehicles on rate-card cost per thousand, while they reach very different shares of the target, is the error that ranks a GB531 media plan wrongly from its first table. Rating points computed against a whole population rather than the target universe are a related loss. Plans that list vehicles without a role for each read as a shopping list. Reach and frequency figures quoted without a model or source cannot be checked, and the method behind them is expected on the page. Schedules unexplained by the category's buying cycle, heavy weight in storm week for a product that takes weeks to install, show the audience profile went unread. Totals that fail to reconcile, or mail and search folded into rating points, draw deductions, as do flowcharts that disagree with the tables.
Get a GB531 Unit 6 example written to your instructions
Provide the audience profile, the budget and the markets your GB531 plan covers, along with the Unit 6 prompt and rubric. The free first custom sample, delivered in 24-48h, converts each vehicle to target cost and computes points, reach and frequency by script. Rates and on-target shares nobody has published appear as estimates.
GB531 Unit 6 questions, answered
What is the difference between rating points and target rating points?
Gross rating points count exposures against a broad population, often all adults or households. Target rating points count only exposures to the defined audience, against that audience's universe. For a narrow audience the two can differ sharply, and a plan judged on gross points can look efficient while reaching few of the people who matter.
How can I estimate reach and frequency without planning software?
Use a stated model. A simple reach curve, published reach tables from media sellers, or a small simulation all work if the assumptions are written down. Graders rarely expect agency precision; they expect to see where the numbers came from and to be able to rerun them. Keep the model in an appendix.
Does the plan need a flowchart?
Most sections expect a schedule of some kind, and a flowchart is the standard form: weeks across the top, vehicles down the side, weight in each cell. It shows timing at a glance and lets a reader check that the flight matches the purchase cycle. Keep its totals identical to those in the tables.